Marketing Manager: SaaS Products & GTM at DigyCorp… · Islamabad

Marketing Manager: SaaS Products & GTM

• Location: Islamabad, Pakistan (On-site)
• Job Type: Contract
• Experience: 4–7 Years

About DigyCorp Holdings Limited

We are looking for a Marketing Manager to own go-to-market strategy, content, and brand visibility across DigyCorp's product portfolio. This is a strategic and hands-on role, you will define how we position and market our products, build our digital and LinkedIn presence, and create the materials our Sales and Business Development team uses to win business, including in technical and research-oriented markets.

Role Overview

The successful candidate will contribute across four key areas:

• GTM Strategy & Product Marketing: defining positioning, messaging, and go-to-market plans for DigyCorp products.
• Content & Thought Leadership: producing content that makes complex, technical, and AI-driven products understandable and compelling.
• LinkedIn & Brand Visibility: building DigyCorp's company and leadership presence across LinkedIn and other digital channels.
• Sales Enablement: creating the capability decks, case studies, and one-pagers that Sales and Business Development use in front of clients.

This role is ideal for someone who can move fluently between strategy and hands-on execution, is comfortable marketing multiple technical products at once, and wants direct influence over how DigyCorp is positioned in the market.

Key Responsibilities

• Define and execute go-to-market plans for product and feature launches across DigyCorp products positioning, messaging, target segments, and launch timelines.
• Develop a clear, differentiated narrative for each product, translating technical and AI-driven capabilities into value propositions for both technical evaluators and business decision-makers.
• Own DigyCorp's content strategy, blogs, case studies, website content, product one-pagers, presentations, and campaign copy, aligned with GTM priorities and business goals.
• Build and grow DigyCorp's LinkedIn presence, including company-page growth, executive and employee thought leadership, and industry community engagement.
• Plan and run digital marketing and lead-generation campaigns across products, owning targeting, creative direction, distribution, and performance tracking.
• Create and maintain sales enablement materials, capability decks, case studies, proposal collateral - used directly by Sales/BDM in client and institutional conversations, including in KSA and other GCC markets.
• Partner closely with Product, Sales/Business Development, and Leadership to keep marketing messaging aligned with what is actually being sold and delivered on the ground.
• Research industry trends, competitor positioning, and market opportunities across DigyCorp's target sectors (AI, digital twin, research and enterprise technology) to inform strategy.
• Track and report on campaign performance, content engagement, and lead-generation metrics, recommending data-informed improvements.
• Maintain consistency of DigyCorp's brand identity and visual language across all marketing and sales materials, using tools such as Canva, Adobe Photoshop, Illustrator, and Figma.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; Master's a plus.
• 4–7 years of marketing experience, with demonstrated experience marketing SaaS, technical, or B2B products.
• Proven experience owning go-to-market strategy and execution, positioning, messaging, and launch planning, not just campaign execution.
• Strong content creation and content strategy skills, with the ability to translate complex technology and AI concepts into simple, compelling narratives.
• Demonstrated experience building a company's LinkedIn and digital presence, including thought leadership content.
• Comfortable marketing more than one product or product line at the same time, and prioritising across competing GTM needs.
• Experience in creating sales enablement or client-facing capability materials.
• Solid understanding of digital marketing strategy, campaign funnels, and performance metrics.
• Excellent written and verbal communication skills in English.
• Ability to work closely with Sales, Business Development, Product, and Leadership teams across multiple markets.
• Strong attention to detail with the ability to manage multiple products and deadlines simultaneously.
• Based in, or willing to work on-site from, Islamabad.

Required Skills

Core marketing & GTM:

• GTM strategy & product positioning across multiple products
• Content strategy & thought leadership writing
• Demand generation & lead-generation campaign management
• LinkedIn/organic brand-building and executive thought leadership
• Sales enablement material creation (decks, case studies, one-pagers)

Tools & technical:

• Design/creative tools for marketing and stakeholder-facing assets: Canva, Adobe Photoshop, Illustrator, Figma
• Marketing analytics/CRM familiarity: HubSpot, LinkedIn Analytics, Google Analytics, or similar

Nice to Have

• Experience marketing to research institutions, universities, government-linked programmes, or enterprise/technical clients in the GCC, particularly Saudi Arabia (KSA).
• Familiarity with GEO/AEO and how AI-driven search and answer engines are changing product discovery and brand visibility.
• Experience with marketing automation, CRM, or analytics tools (HubSpot, LinkedIn Analytics, Google Analytics, or similar).
• Experience with paid campaigns (LinkedIn Ads, Meta Ads, Google Ads).
• Experience using AI tools for content creation, research, and marketing workflows.

What We Offer

• Market-competitive salary based on experience.
• Ownership of go-to-market strategy across a genuine multi-product technology portfolio.
• Direct exposure to DigyCorp's technical products, leadership, and client-facing Sales/BDM teams, including our KSA market activity.
• A collaborative, on-site environment with significant ownership and learning opportunities.
• Opportunity to shape how DigyCorp is positioned and perceived across its markets.

Pay: From Rs150,000.00 per month

Experience:

• GTM: 4 years (Preferred)
• Product Marketing: 4 years (Preferred)
• LinkedIn & Brand Visibility: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person