Activation Executive Guatemala at Diageo · Panama…

ACTIVATION EXECUTIVE GUATEMALA Location: Panama City, Panama Job Description : Rol: Activation Executive Location: Guatemala Important: While Diageo does not have a legal entity in Guatemala, this role works exclusively for Diageo and is hired through our trusted employment partner, Manpower, offering a competitive benefits package. About us With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. About the role Role Responsibilities: ·       Become the guide in Brand Activation at the Moment of Choice for their markets and act as the advisor for brand to ensure commercial reality is baked into brand/consumer plans. ·       Lead the marketing BTL cycle brief activities and the marketing calendar to drive brand growth and enhance market share across markets. ·       Lead BTL marketing investments to ensure optimized delivery of annual targets. ·       Collaborate with various customers to develop and execute market strategies aimed at achieving conversion at the point of sale. ·       Support the CP Manager by chipping into the planning process with deep customer insights and strategic recommendations. ·       Conduct Pre-Measurement & Evaluations (financial analysis) and prepare post Measurement & Evaluations (financial analysis) for all marketing BTL activities within the timelines defined in the Measurement & Evaluations Policy. ·       Ensure compliance with cycle activity plans (brand and category plans) across markets, applying well-defined Scorecard metrics and trade marketing drivers. ·       Supervise Marketing BTL spend, reporting its evolution to key Diageo collaborators. Work closely with distributors on budget management, follow up on claims processes, and ensure alignment with assigned budgets. Prepare claims letters for approval as needed. ·       Conduct regular market visits to identify opportunities for growth and provide actionable solutions to drive incremental market share. Experience / skills required: ·       Bachelor’s Degree required in Business or a related field. ·       Proficiency in English and Spanish is crucial. ·       Minimum of 2 years’ experience in distribution marketing/trade marketing roles with specific expertise in distributor-based businesses and budget controls. ·       Strong understanding of how sales and marketing organizations operate through distribution channels and multi markets. ·       Excellent interpersonal skills with an ability to build relationships internally and externally along with strong influencing and negotiation capabilities. ·       Ability to navigate diverse market conditions and demographic factors optimally. ·       Robust analytical skills combined with proficiency in presentation delivery, project management, and budget management. ·       A proactive self-starter who is commercially driven with natural curiosity for continuous improvement. ·       Advanced knowledge of Microsoft PowerPoint and Excel. Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Rewards & Benefits Statement: We recognize and value performance, offering our people a highly competitive Rewards and Benefits package Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. Worker Type : Regular Primary Location: Panama City Additional Locations : Job Posting Start Date : 2026-07-02