Director of Marketing at CRI Genetics · Virginia…

Director of Marketing — Genetics Company Expanding into Health Tech

CRI Genetics has spent a decade turning encrypted DNA into readable answers, with hundreds of reports serving nearly a million customers. Now we're building something bigger: an AI-powered, DNA-integrated smart technology that fuses real-time biometric data with personalized genetic insights.

We're looking for an experienced, driven marketer to build and lead the growth engine. If you want to shape the future of health tech — and you're ready for a seat — Apply Now!

Role Description:

• Job Title: Director of Marketing
• Overview: DTC growth marketer with a proven track record of leading full-funnel strategy and execution — building scalable acquisition and retention engines for consumer products while managing high-performing teams, agencies, and cross-functional partners.
• Experience: +5 years of experience as Head of Marketing / Marketing Director / Marketing Manager
• Job Type: Full Time, Hybrid Schedule
• Benefits: Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.

Responsibilities:

• Own full-funnel marketing strategy — from acquisition through retention — driving measurable revenue growth, not just traffic.
• Launch, test, and scale paid channels (Meta, Google, TikTok, and emerging platforms), cutting underperformers based on unit economics.
• Lead go-to-market execution for new products and channels, and run structured A/B testing across ads, landing pages, email, and offers.
• Build and optimize lifecycle marketing flows, creative testing programs, and high-performing ad/email/landing page assets.
• Manage the marketing budget like a P&L, and track core KPIs (CAC, LTV, ROAS, contribution margin) to guide real-time decisions.
• Build, lead, and mentor the marketing team, manage agencies and cross-functional partners, and develop scalable systems and SOPs for repeatable execution.

Requirements:

• 5+ years of hands-on growth/performance marketing experience in DTC, eCommerce, or subscription businesses, (including 5+ years leading a team)
• Proven track record launching and scaling paid campaigns across Meta and Google (YouTube/TikTok a plus) — hands-on budget management, not just reviewing agency reports.
• Hands-on experience building lifecycle marketing flows (welcome, post-purchase, win-back, behavioral triggers) in Klaviyo, HubSpot, or similar platforms.
• Strong command of understanding KPIs (CAC, LTV, ROAS, contribution margin, payback period) and analytics/attribution tools like Google Analytics — used to drive decisions, not just report on them.
• Proven ability to lead marketing teams and manage agencies; startup/high-growth experience and UGC-driven creative strategy are a plus.

Flexible work from home options available.

Compensation: $120,000.00 - $165,000.00 per year