Customer Marketing Manager at CreativeX · London

About CreativeX

CreativeX is building the system of creative control for an AI-first marketing world. As AI changes how content is made, evaluated and distributed, the world's biggest brands need a trusted way to bring consistency, intelligence and governance to their creative at scale.

For more than a decade, we've helped brands including Google, PepsiCo, Heineken and P&G power every creative decision with data. Our platform combines machine learning with expert human review to turn ad creative into structured data, so marketers can see what works, prove its impact on sales and brand, and improve it across markets and platforms.

About the Role

Our customers have seen first-hand what better creative does for their business. But their stories are still mostly told in renewal meetings, not in the market. We're looking for a Customer Marketing Manager to change that.

You'll get close to the senior marketing, media and insights leaders who buy and renew CreativeX, turn their results into stories other executives can't ignore, and make our customers the most credible voice for what we do. You'll sit at the centre of Marketing, Customer Success and the revenue teams, working hand in hand with our Global Client Partners on our largest global accounts. It's a chance to build a customer programme from the ground up while we define a new category.

You'll be responsible for executive engagement of our largest accounts, customer advocacy and proof, launches and community programmes for existing customers, and measuring the impact of customer marketing.

What you'll do

• Executive engagement and account-based marketing
  • Map decision-makers across global, regional and brand teams with our Global Client Partners, and spot the senior leaders we aren't reaching yet
  • Run tailored account-based campaigns, executive briefings and invitations ahead of renewal and expansion windows
  • Build account-specific value briefs and impact updates for executive business reviews and renewals, aimed at senior stakeholders who don't use the platform day to day
• Customer advocacy and proof
  • Recruit, tier, and activate Director+ advocates for references, case studies, speaking slots, analyst briefings and peer reviews, and protect their goodwill so no one gets over-asked
  • Find the outcomes behind our boldest claims and steer them through brand and legal approvals at global enterprises
  • Work with Content and Brand Design to shape them into stories, quotes and benchmarks that Sales and Marketing reach for every day
• Launches, campaigns, and community
  • Turn Product Marketing's positioning into account-specific narratives and release comms when we ship something new
  • Bring customer voices into our quarterly launches and six-week sprints
  • Run executive roundtables and customer-only events, contribute to flagship moments such as Cannes, and close the loop so what customers tell us shapes what Product builds next
• Measurement
  • Define the metrics that prove customer marketing is working, such as GRR/NRR, expansion pipeline influenced, and engaged Director+ contacts
  • Partner with RevOps on the data, and let the results decide where we invest next

Where you'll make an impact in the first 90 days:

• Learn the CreativeX platform, our new category positioning and its messaging
• Build strong working relationships with the Global Client Partners on our largest and priority accounts
• Work with our Global Client Partners to identify the senior decision-makers at priority accounts, and launch your first executive campaigns to reach them
• Build a pipeline of customer stories with account teams, and produce the first case studies with Content and Product Marketing

Where you'll make an impact in the first year:

• Activate and deliver a customer story calendar, with each story recycled into assets the revenue teams use
• Develop and launch an advocacy programme, with champions recognised within their accounts
• Develop and launch a repeatable programme for landing new products and use cases with senior stakeholders at priority accounts
• Establish customer marketing metrics with RevOps and report on them regularly

Who you are

• Experienced in B2B enterprise SaaS marketing, with meaningful time in account-based marketing, customer marketing or executive engagement
• A track record of engaging Director+ buyers at global enterprise accounts, including getting stories approved by brand and legal teams
• You understand how multi-brand global enterprises buy, renew and expand, and you've partnered closely with account leads, Customer Success and Sales on named accounts
• A strong writer and storyteller, credible in a room with a Fortune 500 CMO, who can tell a customer's story in a case study, a video, a webinar, a slide or a Slack message
• Collaborative and reliable: you drive alignment without positional authority, and you run with a plan once the direction is set
• Curious and analytical: you work in Salesforce, define programme metrics and let the numbers guide where you invest
• Already using AI to reinvent parts of customer marketing, such as account research, personalised outreach, sourcing stories or reporting
• Comfortable with ambiguity: you figure things out, fail fast and share openly what is and isn't working
• Nice to have: creative technology, adtech, martech or analytics experience; work with large consumer brands and their agencies; running customer communities or events; helping build a new category

What we offer

🍎 Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK)
✈️ Generous time off + bank holidays
📚 Education budget to be used for individual learning experiences or grouped with your team for joint learning
🧘 Annual subscription to Calm and Headspace for your mental wellbeing
🎟 Monthly coaching to talk to a trained professional about career goals, relationships, and personal development
💵 Competitive salary including stock options, as we believe that everyone should have a stake in the business
🍼 4-month full pay parenting leave for all employees who have been with the company for one (1) year
🪴 Employee contributions to a 401(k) once they have completed their eligibility period

CreativeX provides equal employment opportunities to all applicants and employees.

In keeping with our commitment to a safe and secure workplace, CreativeX conducts standard right-to-work and background checks on all prospective employees. These are carried out through a secure third-party provider and in accordance with all applicable laws and regulations.

We are unable to sponsor or take over sponsorship of an employment Visa at this time.