Social Media Manager and Content Creator at CRC CREDIT… · Lagos

Key Responsibilities

• Develop and execute our social media strategy across platforms such as LinkedIn, Instagram, X, Facebook, and other relevant channels.
• Manage our social media calendar, ensuring consistent and high-quality content across platforms.
• Define content themes and campaigns aligned with our business objectives, target audiences, products, and market positioning.
• Build a strong and credible online presence within the credit bureau and financial services space.
• Develop content ideas and briefs for social media posts, videos, carousels, infographics, articles, short-form videos, and other digital formats.
• Develop educational content around the credit and financial industry
• Create content around our products, customer use cases, company updates, partnerships, events, and industry insights.
• Ensure all content maintains our professional brand image and complies with applicable internal compliance requirements.
• Grow our social media audience organically through consistent, relevant, and high-quality content.
• Track and analyse social media performance across all active platforms.
• Monitor key metrics including reach, impressions, engagement, follower growth, website traffic, leads, conversions, and campaign performance.
• Identify trends and insights from social media data and recommend actions to improve performance.
• Analyse content performance to determine what topics, formats, platforms, and campaigns generate the strongest engagement and business results.
• Maintain dashboards and reporting systems for tracking social media KPIs.
• Develop weekly and monthly social media performance reports for management.

Requirements

• 2 to 4 years of experience in social media management, digital marketing, content marketing, communications, brand management, or a related role.
• Proven experience managing social media accounts for a company, preferably within fintech, financial services, banking, payments, technology, B2B, or a related industry.
• Demonstrated ability to grow social media audiences and improve engagement through a structured content strategy.
• Strong understanding of platforms such as LinkedIn, Instagram, X, Facebook, TikTok, or other relevant channels.
• Strong copywriting and content development skills.
• Ability to create content that is both educational and commercially engaging.
• Strong understanding of social media analytics and performance measurement.
• Experience using social media management and analytics tools such as Meta Business Suite, LinkedIn Analytics, Google Analytics, Hootsuite, Buffer, Sprout Social, or similar platforms.
• Strong understanding of content calendars, campaign planning, audience segmentation, and social media reporting.
• Good understanding of digital marketing, lead generation, and conversion funnels.
• Strong communication, research, organisational, and project management skills.
• Ability to work independently and manage multiple campaigns and priorities.
• Strong attention to detail and understanding of brand consistency.
• Experience working with designers, video editors, content creators, or marketing agencies.
• Knowledge of fintech, banking or financial services will be an advantage.

Pay: ₦300,000.00 - ₦400,000.00 per month

Work Location: In person