Marketing Specialist at CoSchedule in Moorhead, MN

Company Overview:

CoSchedule is a company who builds simple products specifically for marketers & marketing teams.  Our customers tell us these products are simple to use, uniquely helpful & fun to use.  Our vision is to have a CoSchedule product in every marketer’s toolkit.  That is a lofty goal but with the best-in-class software that we’re creating, right here in North Dakota, we’re up for the challenge.  Today, over 300,000 marketers use a CoSchedule product every day. 

We’re a product company and will continue to pursue innovation in our approach so that our customers, and future customers, are delighted with the tools we provide to the marketplace.   We’re recognized with accolades from our users, Inc. 5000, Gartner’s Magic Quadrant, and G2Crowd who cite best value product(s), fastest implementation and world-class customer support. 

You should expect to be an owner of your role with the autonomy to drive specific customer, team and business outcomes. 

Position Overview:

The Marketing Specialist is a key member of the Marketing Team. You will work with Marketing, Product, and Customer Service to execute projects and campaigns for product launches, customer marketing, and content marketing efforts focused on company growth. 

As a Marketing Specialist, you'll use your experience writing, editing, and researching to create compelling newsletters, emails campaigns, automation journeys, landing pages, product announcements, promos, and other marketing materials to promote CoSchedule's many products.

Self-starting ambition & a strong interest in writing are crucial for thriving in this position.

Job Summary:

• Write copy for feature launches, emails, customer case studies, marketing landing pages, sales tear sheets, print collateral, white papers, video scripts, webinars + many others we haven't thought up yet.
• Lead creative efforts & manage marketing programs including monthly newsletters, influencer programs, and recurring promotions. 
• Develop product positioning and messaging that differentiates CoSchedule features in the market. Translate that into compelling messages that clearly communicate our product's distinctive value to prospective users.
• Execute and write content optimized for SEO
• Assist and execute AI content generated strategies
• Collect customer feedback, testimonials and real world results from our users in order to better communicate with potential CoSchedule customers.
• Assist our Marketing team to develop product-centric content that converts inbound leads into paying customers.
• Assist in monitoring key analytics and conversion funnels, and recommend A/B tests, funnel adjustments, and website changes as necessary.

Job Requirements:

• Strong background in conversion copywriting.
• You know every word must do work, and that writing great copy demands great care with every choice.
• You are a strong editor. You're a grammar nerd that can self-edit and edit other writer's copy like a pro.
• Strong understanding of online communications including social media and blog-based marketing.
• You’re known for your attention to detail & ability to keep track of a lot of moving projects. 
• You’re a team player who actively seeks feedback to improve the results your work produces.
• Outstanding interpersonal communication, as well as strong written and verbal skills.
• You know how to identify what people want/need and enjoy connecting them to good solutions.
• Deep understanding of marketing metrics.
• You understand marketing and the challenges our customers face every day.
• You think BIG and enjoy moving fast!
• You care deeply about the quality of the work you produce.
• All other duties as assigned.

Remote Location Requirement:

• Maintain a permanent address in either the state of North Dakota or Minnesota
• Maintain a productive and distraction free home workspace

The “That’d Be Great”:

• B2B or SAAS marketing experience.
• Experience with AI tools to help crush our funnel goals 
• You're a power user of CoSchedule, and have a deep understanding of how to provide value to our customers.
• Prior experience in a software or technology-based company.
• Technical experience with online and web-based software.
• A four-year degree (or equivalent experience) in marketing, communications or related field.