Marketing Manager/Web Developer at Coordinated… · East…

Job Summary:

The Marketing Manager / Web Developer is a key member of CCANY’s Marketing and Information Technology teams, combining digital marketing management with hands-on ownership of the WordPress websites and public-facing digital platforms supporting CCANY, ACA, and LIFEPlan. The position supports member, provider, community, and employee engagement through integrated communications and marketing initiatives while ensuring that digital experiences are effective, accessible, secure, reliable, and aligned with organizational priorities.

This role manages digital communications, website content and functionality, search engine optimization, analytics, visual assets, and selected vendor relationships. The position also develops and maintains custom WordPress functionality, integrations, APIs, and technical documentation and partners with IT to meet organizational requirements for security, privacy, accessibility, incident response, audit support, change management, vendor governance, risk management, and business continuity.

The successful candidate is a collaborative, highly organized, and solutions-oriented professional who can translate business, communications, and technical needs into effective and sustainable digital experiences for people

Supervisory Responsibilities:

None. The role may coordinate the work of vendors, consultants, and cross-functional project contributors.

Essential Duties and Responsibilities:

Marketing Strategy, Communications, and Project Management

• Coordinate cross-department marketing intake, prioritization, planning, execution, and reporting in support of organizational objectives, brand awareness, and Care Coordination services.
• Manage integrated marketing campaigns and projects from concept through completion, including timelines, deliverables, stakeholder communications, approvals, and vendor coordination.
• Partner with Human Resources, Outreach, Provider Relations, Care Management, Information Technology, and other departments to address ongoing communications and marketing needs.
• Collaborate with the Marketing Communications team to develop ideas and strategies, capture member stories, and deliver consistent, person-centered communications for varied audiences.
• Manage the editorial calendar for web, social media, and other digital communications.
• Coordinate and create visual content for websites, social media, presentations, print materials, and department requests; participate directly in content creation as needed.
• Collaborate in the organization of visual assets, including photography and video.
• Collaborate with and support cross-departmental teams in hosting and managing virtual conferences and meetings.
• Support consistent application of organizational brand standards across communications channels and serve as a company representative as assigned.

WordPress Development, Administration, and Integration

• Own the day-to-day development, administration, maintenance, and continuous improvement of the WordPress websites and related digital properties supporting CCANY, ACA, and LIFEPlan.
• Test, deploy, and maintain custom WordPress themes, plugins, integrations, REST API connections, and backend functionality using PHP, MySQL, JavaScript, HTML, and CSS.
• Translate marketing, content, operational, and technical requirements into responsive, user-centered, and maintainable web solutions.
• Integrate WordPress with third-party APIs, SMTP and email services, identity providers, analytics platforms, forms, and other enterprise systems in partnership with IT.
• Manage website content and page production with attention to information architecture, design consistency, mobile responsiveness, accessibility, performance, and usability.
• Use Git/source control and structured development, testing, staging, and production environments to maintain code quality, traceability, and reliable releases.
• Troubleshoot complex WordPress, PHP, database, API, email, authentication, hosting, performance, and integration issues; coordinate escalation with IT and external vendors when needed.
• Monitor platform health, plugins, themes, dependencies, certificates, forms, integrations, and scheduled processes; identify and resolve issues before they affect users.
• Maintain accurate technical documentation for application configurations, code repositories, integrations, dependencies, data flows, deployment procedures, support contacts, and known risks.
• Maintain inventories of websites, domains, certificates, plugins, themes, APIs, forms, and integrations.
• Follow approved testing, change, approval, rollback, and deployment processes.

Search Engine Optimization and Website Performance

• Develop and implement SEO strategies that improve the visibility and discoverability of CCANY, ACA, and LIFEPlan websites and digital content.
• Conduct keyword research and apply SEO best practices to website copy, page titles, metadata, headings, URLs, images, and internal linking.
• Monitor organic search performance, website traffic, search rankings, user engagement, and conversions using approved analytics and search-performance tools.
• Conduct technical SEO reviews and address crawl errors, indexing issues, broken links, redirects, duplicate content, mobile usability, page performance, and other factors affecting search visibility and the user experience.
• Maintain XML sitemaps, robots.txt files, structured data, canonical tags, redirects, and other technical elements that support appropriate search-engine crawling and indexing.
• Protect organic search performance during website redesigns, migrations, domain changes, and significant content updates through redirect planning, testing, monitoring, and remediation.
• Prepare regular reports and recommendations regarding organic search performance, content opportunities, technical improvements, and emerging SEO practices.

Security, Privacy, Change Management, and Governance

• Apply secure coding practices and support web application security, authentication, authorization, least privilege, data protection, logging, and vulnerability remediation.
• Participate in application security testing, peer or formal code review, dependency management, patching, and vulnerability scanning; document findings and remediation actions.
• Protect PHI, PII, confidential organizational information, and other sensitive data in accordance with CCANY policies and applicable requirements for a regulated environment.
• Follow formal change-management processes, including request documentation, impact and risk assessment, testing evidence, approvals, implementation plans, rollback plans, release communications, and post-deployment validation, consistent with CCANY’s change methodology.
• Work within separation-of-duties requirements for development, testing, approval, and production deployment in accordance with CCANY configuration-management controls.
• Partner with IT on environment access, backups, disaster recovery, hosting, incident response, security controls, business continuity, vendor risk, and production support.
• Maintain confidentiality and promptly report suspected security, privacy, or operational incidents through established channels.
• Complete role-based security, privacy, accessibility, secure-development, and incident-response training.
• Use approved access, authentication, and least-privilege practices for websites and digital platforms.
• Support incident reporting, evidence preservation, log review, remediation, and corrective actions.
• Maintain audit-ready records for access, changes, testing, vulnerabilities, approvals, and compliance activities.
• Confirm required review and approval before publishing regulated or sensitive content.
• Maintain consent and authorization for member stories, testimonials, photographs, and videos.
• Ensure websites, forms, PDFs, videos, and digital communications follow CCANY accessibility requirements.
• Support accessibility testing, documented remediation, and periodic review.
• Route hosting, plugins, analytics, marketing tools, and integrations through security, privacy, vendor, and change reviews.
• Participate in system risk reviews, backup validation, disaster recovery testing, website restoration, and emergency communications preparedness.

Digital Marketing Operations and Measurement

• Manage digital analytics and reporting to measure website and campaign performance, identify audience insights, and recommend improvements.
• Coordinate vendor communications, project deliverables, orders, and fulfillment activities related to marketing and digital-platform needs.
• Perform other duties and participate in projects as assigned.
• Maintains confidentiality.
• Performs other duties, as assigned.
• Must possess a valid Driver’s License from New York, or a contiguous state (i.e., Connecticut, New Jersey, Pennsylvania, and Vermont) OR Must have the ability to take ample public transportation to attend meetings in person in the community and in the office as needed.

Required Skills and Abilities:

• Strong proficiency in WordPress architecture, PHP, MySQL, JavaScript, REST APIs, HTML, and CSS.
• Ability to develop and maintain custom WordPress plugins, integrations, APIs, and backend functionality.
• Working knowledge of Git/source control, structured development lifecycles, and development, test, staging, and production environments.
• Strong understanding of secure coding, application security, vulnerability remediation, authentication, least privilege, dependency management, and data protection.
• Understanding of privacy, data-handling, and digital-accessibility responsibilities involving PHI, PII, and other sensitive information in a regulated environment.
• Knowledge of audit-ready documentation, incident response, risk management, change control, and vendor governance.
• Ability to follow formal change-management, configuration-management, documentation, and separation-of-duties controls.
• Strong analytical, troubleshooting, documentation, and communication skills, including the ability to explain technical issues to nontechnical stakeholders.
• Demonstrated project management, organization, prioritization, decision-making, collaboration, time management, and customer service skills.
• Ability to balance marketing priorities and technical requirements, manage multiple projects, work independently, and collaborate effectively across disciplines.
• Commitment to accessibility, inclusive communication, person-centered practices, professional integrity, and service to people with I/DD and their families.

Education and Experience:

• Bachelor’s degree in marketing, communications, business, computer science, web development, information systems, or a related field is required. An equivalent combination of relevant education, professional training, and experience may be considered in accordance with CCANY policy.
• At least five years of professional experience in marketing, communications, digital experience, web development, or a closely related field is required.
• At least three years of professional WordPress backend development experience is required.
• Demonstrated experience developing and maintaining custom WordPress plugins, integrations, APIs, and backend functionality is required.
• Experience with Git/source control and structured development, testing, staging, and production workflows is required.
• Experience with secure coding, application security testing, code review, dependency management, vulnerability scanning, and remediation is required.
• Experience integrating WordPress with third-party APIs, SMTP/email services, identity providers, and enterprise systems is required.
• Experience troubleshooting WordPress, PHP, databases, APIs, email delivery, authentication, hosting, and performance issues is required.
• Experience managing website content, SEO, digital analytics, creative assets, and multi-stakeholder projects required.
• Experience in the IDD, healthcare, human services, nonprofit, or another regulated environment is preferred.
• Digital marketing, analytics, accessibility, WordPress, web development, cybersecurity, or project-management certifications are preferred.
• Excellent verbal, written, listening, questioning, and interpersonal communication skills.
• Participate in various projects as assigned.
• Travel (10%) is required.
• Absolute sense of integrity and personal commitment to serving people with I/DD and their families.
• Ability to work autonomously.
• Demonstrate professionalism, respect, and ability to work in a team environment.

Shared Management and Decision-Making

• Marketing provides direction on brand, audiences, messaging, content, campaigns, user experience, and marketing priorities.
• IT provides functional oversight for architecture, security, privacy, hosting, identity, access, integrations, environments, change controls, configuration management, and production deployment.
• The employee is responsible for communicating priorities, dependencies, risks, and resource needs to both functions and for following the applicable approval path before implementing production changes.
• Priority conflicts and decisions involving material risk should be escalated jointly to the Vice President of Marketing Communications and designated IT leadership.

Travel and Work Requirements

• Must possess a valid driver’s license from New York or a contiguous state, or have the ability to use sufficient public transportation to attend meetings in the community and office as needed.
• May occasionally need to respond to time-sensitive website, email, security, or production issues outside regular business hours, in coordination with management and established incident procedures.