AI Marketing Specialist at Confidential in Coppell, TX

AI Marketing Specialist

On-Site in Coppell, TX

Position Overview

We are seeking an experienced AI Specialist to join our Marketing Team to lead the next evolution of our organic search strategy. This role goes beyond traditional SEO, combining technical SEO, content optimization, keyword strategy, analytics, and organic performance with expertise in AI Search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM visibility.

Working alongside our SEO specialist and broader marketing team, you will increase the company's visibility across traditional search engines and AI platforms—including Google AI Overviews/AI Mode, ChatGPT, Claude, Gemini, Perplexity, Copilot, and emerging AI search experiences. The goal is to position our company as a trusted, authoritative source that search engines and AI systems discover, understand, cite, and recommend.

Key Responsibilities: AI Search, AEO & GEO

• Develop and execute our AI search, AEO, and GEO strategy.
• Improve visibility, citations, recommendations, and brand representation across major AI search platforms.
• Monitor our company, competitors, products, and industry topics across AI-generated results; identify gaps, inaccuracies, and opportunities.
• Apply entity optimization, semantic search, knowledge graphs, structured data, topical authority, information gain, citation signals, and machine-readable content.
• Evaluate AI search optimization tools and develop methods to measure AI visibility and share of voice.
• Stay current with AI search developments and translate them into actionable strategies.

SEO & Technical SEO

• Develop advanced organic search strategies in collaboration with the existing SEO specialist.
• Conduct keyword, competitor, content-gap, SERP, and search-intent analysis to improve rankings, qualified traffic, and conversions.
• Optimize existing content and recommend new landing pages, articles, case studies, FAQs, product pages, and educational resources.
• Conduct technical SEO audits and coordinate resolution of issues with development resources.
• Monitor site architecture, crawlability, indexability, canonicalization, redirects, internal linking, Core Web Vitals, page performance, and structured data.
• Develop schema strategies that help search engines and AI systems understand our company, its products, projects, expertise, and entity relationships.
• Support local/geographic search strategies, website migrations, redesigns, and other initiatives affecting organic visibility.

Content Strategy & Optimization

• Develop content strategies based on customer questions, search behavior, and AI search opportunities.
• Create SEO/AEO/GEO content briefs and optimize content for both human readers and AI systems.
• Help develop authoritative case studies, FAQs, comparison pages, technical resources, industry guides, project pages, and thought leadership.
• Build topic clusters and strengthen the company's topical authority.
• Recommend strategies for authoritative mentions, citations, backlinks, and digital PR that support SEO and AI visibility.

Analytics & Competitive Intelligence

• Establish KPIs for traditional organic search and AI visibility.
• Track rankings, traffic, conversions, backlinks, crawl/indexation health, and competitive performance.
• Develop methods to measure AI citations, brand mentions, answer visibility, share of voice, referral traffic, and competitor representation.
• Regularly test customer and buying queries across AI platforms to identify which brands and sources are recommended.
• Analyze competitor advantages and develop strategies to close gaps.
• Present actionable findings to the Marketing Director and stakeholders and connect search performance to qualified leads and pipeline.

Required Qualifications

• 4+ years of hands-on SEO experience, preferably in B2B, technology, infrastructure, manufacturing, construction, SaaS, or other complex sales environments.
• Strong knowledge of technical SEO, on-page SEO, content optimization, link authority, and search intent.
• Demonstrated knowledge of AI search, AEO, GEO, LLM optimization, or generative search visibility.
• Understanding of how AI-powered search differs from traditional search.
• Experience with Google Search Console, GA4, SEMrush, and tools such as Ahrefs and Screaming Frog.
• Working knowledge of structured data and Schema.org.
• Strong analytical, communication, and problem-solving skills with the ability to turn data into actionable recommendations.
• Curiosity and willingness to continuously test and adapt as AI search evolves.

Preferred Qualifications

• WordPress experience; Avada experience is a plus.
• Experience with AI visibility/generative search monitoring platforms.
• Experience analyzing visibility in ChatGPT, Google AI experiences, Gemini, Claude, Perplexity, or similar platforms.
• Experience with entity SEO, semantic SEO, knowledge graphs, digital PR, and brand authority.
• Familiarity with LLM crawlers, retrieval systems, RAG, and how AI systems discover and reference web content.
• Advanced structured data experience.
• Experience with B2B organizations and complex buying cycles.
• Experience in municipal, government, infrastructure, engineering, construction, energy, sustainability, or architectural markets is a plus.

What Success Looks Like

Within the first year, the successful candidate will help our company:

• Increase qualified organic visibility, traffic, and rankings for high-value commercial and municipal searches.
• Increase presence and citations in AI-generated answers related to our industry
• Establish measurable benchmarks for AI search visibility and competitive share of voice.
• Identify and correct inaccurate or incomplete AI representations of the company brand.
• Build stronger topical authority around customer needs, applications, technologies, and markets.
• Establish a repeatable SEO/AEO/GEO framework that positions our company for the continued evolution of search.

The Candidate We’re Looking For

We’re looking for an SEO professional who can diagnose technical SEO issues, analyze competitors, identify content opportunities, and test how AI responds to prospective customer questions. You understand that search is fundamentally changing and are excited about helping a growing company become a trusted source for both search engines and AI systems.

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Application Question(s):

• How many years of experience do you have with AI Search, AEO, GEO, or optimizing content for AI-generated answers?
• Which SEO and AI search tools have you used hands-on?
• Will you now or in the future require sponsorship for employment?

Education:

• High school or equivalent (Required)

Ability to Commute:

• Coppell, TX 75019 (Required)

Work Location: In person