Marketing Associate – Content, Social… at Comprinno… · Bengaluru

About the Role

Comprinno is looking for a creative, analytical, and execution-focused Marketing Associate to strengthen our brand visibility, digital engagement, and demand-generation efforts. The role combines content and storytelling with hands-on ownership of LinkedIn, organic social media, and paid campaigns.

You will translate complex topics across AWS, cloud, DevOps, GenAI, cybersecurity, and SaaS into compelling business content, then distribute it through the right channels to reach technology and business decision-makers. You will collaborate with founders, sales and marketing leaders, solution architects, delivery teams, partners, and external agencies.

Key Responsibilities

Content and Storytelling

• Build and manage a content calendar aligned with business priorities, campaigns, buyer personas, and stages of the customer journey.
• Create blogs, case studies, solution briefs, landing pages, webinar content, presentations, social posts, and sales collateral.
• Interview leaders and subject-matter experts and translate technical expertise into clear, credible, business-oriented narratives.
• Maintain a consistent brand voice and repurpose long-form content into carousels, videos, ad creatives, and other campaign assets.

LinkedIn and Organic Social Media

• Own Comprinno's LinkedIn and organic social-media calendar, publishing cadence, and day-to-day execution across relevant platforms.
• Create company and executive content, including thought leadership, customer stories, event coverage, polls, carousels, and short-form video concepts.
• Engage with customers, prospects, AWS stakeholders, partners, employees, and industry communities while monitoring comments, mentions, and trends.
• Test formats, themes, hooks, calls to action, and publishing times; use performance data to improve reach, engagement, traffic, and conversions.

Paid Media and Lead Generation

• Plan, launch, monitor, and optimize B2B campaigns across LinkedIn Ads, Google Ads, and other relevant platforms.
• Define audiences, offers, budgets, ad copy, creative requirements, landing pages, and calls to action for lead generation, webinars, content promotion, and retargeting.
• Conduct A/B tests across audiences, messaging, creatives, formats, offers, and landing pages while managing campaigns within approved budgets.
• Coordinate integrated campaigns across content, paid media, social, email, events, webinars, and partner channels.
• Ensure leads are captured, attributed, handed over promptly, and reviewed with sales to improve targeting, messaging, and lead quality.

SEO, Website and Customer Stories

• Apply SEO and AEO principles to website content, blogs, solution pages, and landing pages, supported by basic keyword, topic, competitor, and search-intent research.
• Coordinate website updates and improve existing content based on relevance, engagement, search performance, and conversions.
• Turn customer outcomes into credible case studies, proof points, campaign content, and sales-enablement assets.

Analytics and Marketing Operations

• Maintain dashboards, campaign calendars, budget trackers, performance reports, and organized asset repositories.
• Track content, social, paid media, website, lead, opportunity, and pipeline metrics wherever attribution is available.
• Prepare regular performance updates that explain results, identify learnings, and recommend clear next actions.

Required Qualifications and Skills

• 4 to 6 years of experience in B2B content marketing, digital marketing, social media, paid media, or an integrated marketing role.
• Strong writing, editing, proofreading, research, and business-storytelling skills across long- and short-form formats.
• Demonstrated experience managing a B2B LinkedIn presence and executing organic social-media programs.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, or similar platforms, including targeting, budgeting, testing, optimization, and reporting.
• Understanding of B2B buyer journeys, demand generation, lead nurturing, sales handoffs, SEO, website analytics, and conversion optimization.
• Ability to interpret campaign data, manage multiple priorities, and collaborate effectively with internal stakeholders and external partners.

Preferred Qualifications

• Experience marketing AWS, cloud, DevOps, GenAI, cybersecurity, SaaS, IT services, or enterprise-technology solutions.
• Familiarity with HubSpot or another CRM and marketing-automation platform, plus tools such as Google Analytics, Search Console, Tag Manager, Semrush, Ahrefs, or Canva.
• Exposure to account-based marketing, AWS partner marketing, MDF-funded campaigns, webinars, or industry events.
• Understanding of lead attribution, marketing-qualified leads, pipeline influence, and marketing ROI.

What Success Looks Like

• Consistent delivery of high-quality content and campaigns across website, social, email, paid media, and sales channels.
• Growth in relevant LinkedIn followers, engagement, website traffic, target-account interactions, and executive thought leadership.
• Paid campaigns launched on time and within budget, with continuous improvement in click-through rates, conversion rates, cost per qualified lead, and lead quality.
• Clear coordination between content, media, landing pages, lead capture, and sales follow-up.
• Reliable reporting and measurable contribution to qualified leads, opportunities, and influenced pipeline and revenue.