Director of Growth (Performance & Scaling)

ABOUT COHYPES

At Cohypes, we build, launch, and aggressively scale DTC brands in the health, beauty, and wellness spaces. We operate with high speed, deep analytical rigor, and a relentless focus on performance. We don't just run ads — we build high-converting funnel ecosystems, launch hundreds of creative iterations weekly, and aggressively capture market share across global markets.

We cut out bureaucracy and empower our leaders with massive media budgets, rapid feedback loops, and the autonomy required to hit exponential scale.

ABOUT THE POSITION

Reporting directly to the CEO, the Director of Growth will own the global customer acquisition and retention architecture across our entire portfolio of e-commerce brands.

This is not a traditional brand-management position; it is an aggressive, numbers-driven growth leadership role. Your mission is to build, optimize, and scale a relentless, high-performing performance marketing engine across global markets. You will own the full unit-economics equation - pushing scaling limits on Meta, Google, affiliate/partnership networks, and alternative channels while maintaining strict profitability, target CPAs, and long-term LTV targets.

If you thrive in high-velocity performance environments (media buying, direct response, aggressive funnel testing, affiliate partnerships, and rapid scaling) and want total control over portfolio growth strategy, this role is for you.

WHAT YOU’LL DO

• Drive Aggressive Portfolio Scale: Own the end-to-end customer acquisition and retention strategy across all portfolio brands, scaling high-volume media spend profitably.
• Master High-Volume Media Buying: Oversee performance channels (Meta, Google, TikTok, Native, etc.) with an emphasis on continuous scaling, bid management, and rapid budget re-allocation based on real-time data.
• Build & Scale Affiliates & Partnerships: Build, expand, and manage a high-volume affiliate and strategic partnerships channel, establishing performance-driven relationships with affiliate networks, publishers, creators, and media buyers.
• Lead Creative Production & Funnel Velocity: Build a rapid-fire creative and conversion system. Drive high-frequency testing across advertising angles, hooks, advertorials, VSLs, and pre-sells.
• Optimize Unit Economics & Retention: Maximize LTV/CAC ratios through aggressive email/SMS lifecycle automation, subscription loops, upsell/cross-sell funnels, and churn-mitigation strategies.
• Build & Deploy High-Performing Teams: Lead, recruit, and mentor elite media buyers, affiliate managers, retention specialists, and creative strategists, setting aggressive KPIs and holding teams to top-tier performance standards.
• Partner with Brand & Product Owners: Collaborate with Product Owners on commercial targets, unit economics, offer structure, pricing strategy, inventory scaling, and funnel requirements.
• Own Attribution & Data Architecture: Work alongside Tech/Data teams to maintain bulletproof tracking, server-side API integrations, custom attribution models, and continuous cohort analysis across all channels, including affiliate networks.

WHAT WE’RE LOOKING FOR

• Proven Track Record: 5+ years of performance marketing and growth leadership within high-velocity, aggressive DTC brands, performance agencies, or other direct-response environments.
• Deep Paid Media & Affiliate Expertise: Mastery of Meta and Google Ads networks, alongside strong experience building, managing, and scaling direct affiliate/partnership acquisition channels.
• Funnel Mastery: Expert knowledge of direct-response funnels, advertorials, native ads, pre-sell pages, affiliate offers, and aggressive conversion rate optimization (CRO).
• Relentless Analytical Mindset: Deep mastery of e-commerce metrics: CAC, CVR, AOV, LTV, MER, payback periods, payout structures, and net contribution margin.
• Lifecycle & Retention Execution: Strong expertise in Klaviyo, SMS platforms, subscription systems, and automated flows designed to drive rapid repeat purchase revenue.
• Technical Savvy: Deep understanding of server-side tracking, affiliate tracking protocols, UTM structures, post-iOS attribution modeling, Shopify ecosystems, and analytics platforms.
• High-Urgency Execution: An ownership mindset that thrives in fast-paced, high-stakes environments where performance dictates strategy.
• Fluency: Fluent English.

SALARY & SWEETENERS

• Compensation: From €8,000-15,000 + performance bonuses (Open to discussion based on skills and proven scaling track record).
• Massive Scale Potential: Access to heavy media budgets, high creative output, and fast sign-offs.
• Portfolio Leadership: Real ownership over multiple high-growth, international DTC brands.
• Fast Decision-Making: Zero corporate red tape - run rapid tests, make data-backed calls, and execute immediately.
• Work Setup: Remote (with occasional travel to our office in Lithuania)