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Senior Director, Customer Marketing at Cohesity in California
Skills
Job Description
Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location.
Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.
We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.
Join us on our mission to shape the future of our industry.
Want to help us simplify the world of data management? Join Cohesity!
Senior Director, Customer MarketingThe Senior Director, Customer Marketing develops and executes customer advocacy, community, reference, and storytelling strategies that support Cohesity’s mission, objectives, and corporate priorities. The ideal candidate is a trusted partner to customers, executives, Sales, Marketing, Product, and Customer Success teams — and a deft communicator focused on building innovative programs that drive measurable business outcomes.This highly visible role requires a leader who can quickly build trust, influence across functions, scale strategic programs, and bring customer voices to life in ways that engage prospects, deepen relationships, and strengthen Cohesity’s market leadership.Reporting to the VP of Corporate Communications, this role will lead a small but mighty team and oversee staff, vendors, agencies, and cross-functional programs. The right candidate brings executive presence, customer obsession, strategic rigor, operational excellence, and a willingness to experiment with emerging media and AI.HOW YOU’LL SPEND YOUR TIME HERE:
Lead the strategy for Cohesity’s customer marketing and advocacy programs, aligning priorities to business goals and defining clear metrics for success.
Build and scale high-impact customer storytelling programs across case studies, videos, executive references, reviews, peer-to-peer engagement, advisory boards, user groups, and community advocacy.
In partnership with Sales and company executives, identify priority customers for advocacy initiatives, strategic briefings, speaking opportunities, and other high-value opportunities.
Design, manage, and scale the Executive Advisory Board and Customer Advisory Board programs, from member selection and agenda planning to executive participation, meeting execution, follow-up, and ongoing engagement.
Build and scale the Cohesity Community to foster customer engagement, advocate for customer needs, and drive brand loyalty and growth through innovative community-focused initiatives.
Drive content excellence by translating customer outcomes into compelling narratives for Sales, Marketing, PR, AR, social, events, executive presentations, webinars, and digital channels.
Experiment fearlessly with emerging media and AI to scale content production, personalize customer engagement, surface advocacy insights, and improve program efficiency.
Lead, mentor, and develop a high-performing customer marketing team that operates with clarity, creativity, accountability, and a deep commitment to the customer experience.
Leverage data to guide program and resourcing decisions. Define KPIs and use insights to spot opportunities, improve results, and demonstrate business impact.
WE’D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
10–15+ years of customer marketing, customer advocacy, community, or related marketing experience, preferably in a global B2B technology environment.
Strong executive presence and the ability to operate as a trusted partner to senior leaders, customers, and cross-functional stakeholders.
A proven ability to be both strategic and resourceful — setting a clear vision, building scalable programs, and executing with urgency in a fast-paced environment.
A passion for exceptional writing, storytelling, and visual communications, with a strong understanding of how to make customer stories resonate across audiences and channels.
Experience using AI tools to enhance productivity, streamline workflows, personalize engagement, support decision-making, and improve the speed and quality of marketing outputs.
Strong analytical skills and experience defining KPIs, measuring program effectiveness, and using data to optimize customer advocacy, references, reviews, community, and storytelling programs.
Meticulous attention to detail and the ability to manage numerous projects and work streams end-to-end.
Experience building, mentoring, and coaching high-performing teams, with a keen sense of purpose and a commitment to employee development. WE ARE EXTRA EXCITED IF YOU HAVE ANY OF THE FOLLOWING:
Experience in enterprise technology, cybersecurity, data security, data management, cloud, SaaS, or other complex B2B environments.
Hands-on experience with customer advocacy platforms, customer review programs, community platforms, reference management systems, or marketing automation tools.
Experience building or deploying AI-enabled workflows, bots, automation, or insight-generation tools to improve customer marketing operations.
BS/BA preferred. HOW YOU’LL GROW:
Lead with Influence: Develop your leadership skills, inspiring and motivating your team to achieve exceptional results.
Expand Your Horizons: Gain exposure to diverse customers, global business practices, and high-priority go-to-market initiatives.
Become a Strategic Partner: Build strong relationships across Sales, Marketing, Product, Customer Success, and senior leadership.
Make a Lasting Impact: Shape how Cohesity amplifies customer voices and demonstrates the business value of AI-powered data security.
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.
Pay Range :$262,440.00-$291,600.00
The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.
Data Privacy Notice for Job Candidates:For information on personal data processing, please see our Privacy Policy.Equal Employment Opportunity Employer (EEOE)Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or recruiting@cohesity.com for assistance.In-Office ExpectationsCohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.