Senior Manager - Strategic Initiatives at Cobden &… · Manila

The Strategic Initiatives role will report directly to the Office of the CEO and be instrumental in developing the go-to-market strategy for the domestic and international expansion of the business. This position provides significant exposure to various business processes, requiring adaptability, independence, and flexibility in managing special projects.

• Design and refine strategies for cross-selling microinsurance through financial institutions, ensuring alignment with business goals.
• Improve below-the-line and trade marketing materials to enhance product promotion and drive cross-selling efforts.
• Work with internal and external teams to develop and streamline business processes for greater operational efficiency.
• Oversee both quantitative and qualitative market research to guide product development and marketing strategies.
• Lead and implement strategic projects to drive business growth and expand market presence.

Qualifications

• 2-3 years as a Management Trainee; 4-5 years total professional experience, including 2-3 years in a managerial role
• Management Trainee graduates within Fast-Moving Consumer Goods (FMCG) or Quick Service Restaurants (QSR) industries.
• Experience in marketing, with a preference for Trade Marketing and Shopper Marketing.
• Proven track record in working with market research studies and agencies. Experience in Shopper Marketing, particularly with Point-of-Sale Marketing material
• Must be open to travel as required.

Location: Manila

Work set-up: Onsite

Schedule: Monday - Friday (dayshift)