Paid Media Specialist at CNMK Texas Properties, LLC. in Plano, TX

Join Our Team

As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens; we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences.

Role Summary:

The Specialist, Paid Media supports day-to-day campaign execution, with a primary focus on programmatic and paid social, and assists with other paid channels as needed. This role helps deliver strong campaign performance through accurate campaign setup, daily monitoring, budget pacing, and timely reporting. Working under the direction of the Sr. Manager, Paid Media, the Specialist coordinates with internal teams, agencies, and platform partners to ensure campaigns launch on time, measured appropriately, and improved continuously.

Responsibilities:

Campaign Execution:

• Executes campaign setup and trafficking across assigned channels based on approved channel plans, including audiences, formats, flighting, and creative.
• Performs creative QA, link and tag checks, and pre-launch reviews to ensure accurate, on-time launches.
• Applies platform best practices to targeting, bidding, and pacing, and learns emerging channel-specific features with guidance from the Sr. Manager.
• Coordinates campaign inputs and dependencies to support on-time launches, escalating missing or delayed items.
• Follows established brand-safety, privacy, data-governance, and platform-compliance requirements.

Budget & Performance Monitoring:

• Monitors daily spend and pacing against approved budgets, flagging over- or under-delivery to the Sr. Manager promptly.
• Implements approved optimizations and spend adjustments within assigned campaigns.
• Assists with finance-related workflows, including invoice collection, reconciliation support, and spend tracking.
• Optimization, Measurement & Reporting:
• Tracks performance against KPIs and recommends tactical optimizations (bids, audiences, creative rotation, placements).
• Supports A/B and structured testing by setting up test cells, documenting results, and summarizing learnings.
• Verifies pixels, tags, and conversion events are firing correctly, escalating tracking issues as needed.
• Builds and distributes recurring performance reports, dashboards, campaign recaps, and test summaries highlighting key trends, performance drivers and recommendations.
• Supports the implementation and QA of first-part audiences, custom conversions, pixels, and partner measurement requirements.

Cross-Functional & Partner Collaboration:

• Serves as a day-to-day contact for campaign execution details with external partners, platform representatives, and internal teams.
• Shares timely status updates on launches, pacing, and performance with the Sr. Manager and stakeholders.
• Maintains campaign documentation, naming conventions, and trackers to support consistency and execution quality.

Requirements:

• Bachelor’s degree in Business, Marketing, or related field
• 1–3 years of hands-on experience executing paid media campaigns, preferably across programmatic and/or paid social channels.
• Working knowledge of major paid media platforms (e.g., Meta, TikTok, Google Ads, DSPs) and analytics tools, with a basic understanding of KPIs, tagging or pixels, and campaign measurement.
• Strong organizational skills with the ability to manage multiple tasks and deadlines in a fast-paced environment.
• Proficiency in Microsoft Excel (e.g., pivot tables, lookups) and comfort working with data for reporting.
• Clear written and verbal communication skills and the ability to work collaboratively with cross-functional teams and external partners.
• Interest in adjacent paid media disciplines, privacy and data considerations, and evolving industry trends.

Core Competencies:

• Ownership: Takes responsibility for assigned tasks, follows through with guidance, and raises issues early.
• Financial Discipline: Tracks pacing and spend details accurately and flags variances quickly.
• Analytical Mindset: Comfortable working with data, spots trends, and asks good questions about why results changed.
• Operational Excellence: Executes consistently with strong QA habits and attention to detail.
• Communication: Shares clear, timely updates, building trust with teammates and partners.
• Curiosity & Growth: Eager to learn new platforms, tools, and industry trends, and seeks feedback to grow.

Benefits Available:

At Cinemark, we believe every team member should feel like a hero. Each career comes with a variety of blockbuster benefits for both hourly and salaried team members.

• Employee Discount
• 401(k) Matching*
• Growth Opportunities
• Education Assistance*
• Health Benefits*
• Parental Leave*
• Paid Time Off*
• Daily Pay*
• Free Movies*
• Benefits may vary by career category, so be sure to check the specific details on our career site.

DISCLAIMER: This job description is intended only as a general guideline of your duties and responsibilities at Cinemark and is not a legally binding contract. Cinemark reserves the right to amend, change or terminate the job description, as it deems appropriate. Any change amendments, or modifications may be implemented even though they have not been communicated, reprinted or substituted in this job description.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Cinemark is an Equal Opportunity Employer