About CLIRNET

Role Overview

Key Responsibilities

• Develop and execute integrated social media strategies aligned with CLIRNET's brand and business objectives.
• Build monthly and quarterly social media calendars across platforms.
• Define platform-specific content strategies for LinkedIn, Instagram, Facebook, YouTube and other relevant channels.
• Identify opportunities to strengthen CLIRNET's positioning as a credible healthcare technology and professional engagement brand.
• Stay updated on healthcare, medical education, digital health and social media trends.

• Develop creative briefs and content ideas for posts, reels, videos, carousels, infographics, polls and other formats.
• Work closely with content writers, medical content teams, designers and video editors to deliver social assets.
• Adapt content appropriately for different audiences, including doctors, healthcare professionals, patients, partners and industry stakeholders.
• Ensure all communication maintains CLIRNET's professional, credible and healthcare-focused brand voice.
• Develop engaging hooks, captions, CTAs and campaign messaging.

• Develop social content specifically designed to engage doctors and other healthcare professionals.
• Leverage doctor/KOL content, webinars, CMEs, clinical discussions, case-based content and expert insights for social amplification.
• Support KOL and doctor-led campaigns to increase reach, engagement and platform participation.
• Identify opportunities to build stronger online communities around CLIRNET's healthcare ecosystem.

• Plan and execute social media campaigns for CLIRNET initiatives, partnerships, webinars, conferences and awareness campaigns.
• Create pre-event, live-event and post-event social media strategies.
• Coordinate with internal teams to ensure timely delivery of campaign assets.
• Develop campaign concepts, hashtags, content themes and amplification plans.
• Support PR campaigns by translating media coverage, announcements and corporate milestones into social-first content.

• Monitor comments, messages, mentions and conversations across social platforms.
• Respond to audiences in a timely and brand-appropriate manner.
• Track relevant healthcare conversations and identify opportunities for meaningful engagement.
• Escalate medical, technical or reputational concerns to the appropriate internal teams.

• Track social media KPIs including reach, impressions, engagement, video views, follower growth, CTR, leads and conversions.
• Prepare monthly social media performance reports with actionable insights.
• Analyse content performance to identify high-performing formats, topics and audience segments.
• Conduct competitor and industry benchmarking.
• Continuously optimise the content strategy based on performance data.

• Work closely with Content, Medical Content, Design, Video, PR, Product, Business Development and KOL teams.
• Coordinate with external agencies, freelancers and creators when required.
• Ensure consistency of messaging across social media, PR, campaigns, events and other marketing channels.

Key Deliverables

• Monthly social media strategy and content calendar
• Platform-specific content plans
• Campaign concepts and execution plans
• Social media copy and creative briefs
• KOL/doctor amplification plans
• Event and webinar social media plans
• Community engagement
• Monthly performance dashboards and insights
• Competitor and social trend analysis
• Recommendations for improving reach, engagement and audience growth

Required Skills & Qualifications

• Bachelor's/Master's degree in Marketing, Communications, Mass Communication, Journalism or a related field.
• 3–6 years of experience in social media management, preferably in healthcare, health-tech, pharma, media or a B2B environment.
• Strong understanding of LinkedIn, Instagram, Facebook and YouTube.
• Excellent copywriting and communication skills.
• Strong understanding of social media algorithms, content formats and platform trends.
• Experience with social media analytics and reporting tools.
• Ability to translate complex healthcare/technical subjects into engaging social content.
• Strong project management and stakeholder coordination skills.
• Ability to manage multiple campaigns and deadlines simultaneously.

Preferred Skills

• Experience working with doctors, KOLs or healthcare professionals.
• Healthcare/pharma/health-tech marketing experience.
• Experience managing LinkedIn for B2B or professional audiences.
• Basic understanding of SEO and digital marketing.
• Familiarity with Meta Business Suite, LinkedIn Analytics, YouTube Studio, Google Analytics and social media scheduling platforms.
• Basic understanding of Canva or other creative tools is an advantage.
• Experience working with video/reels and short-form content.

Key Performance Indicators (KPIs)

• Growth in relevant HCP and professional audience
• Engagement rate and quality of engagement
• Organic reach and impressions
• Video/reel views and completion rates
• Follower growth
• Campaign performance
• Website/platform traffic generated through social media
• Webinar/event registrations generated through social channels
• KOL/doctor content performance
• Brand visibility and share of voice

Ideal Candidate