Integrated Marketing Manager at Cleveland Browns in Berea, OH

Overview

The Integrated Marketing Manager will lead the strategy for marketing messaging for the Club's owned-channels and full-funnel paid media, driving ticket revenue, fan affinity and 1:1 fan engagement across all available platforms. This role owns the day-to-day project management of the Club's Owned & Operated channels, including email, SMS, push notifications, radio, preseason broadcast, and creator/influencer partnerships. In addition, the position owns the planning, execution and optimization of paid campaigns across paid social and connected TV. The ideal candidate is data-driven, flexing between performance media tactics and brand-building through storytelling to support key revenue campaigns including season ticket renewals, schedule release, single-game on-sale, and group sales. This person will work cross-functionally with Ticket Sales, Content, Digital and league partners to ensure every channel is optimized against clear KPIs.

Key Responsibilities

• Serve as primary owner of strategy for marketing messaging for Owned & Operated (O&O) channels including email marketing, SMS, push notifications, team radio and TV broadcast spots, ensuring consistent messaging, cadence, and performance tracking across all platforms.
• Build messaging for email/SMS/push marketing calendar, including segmentation, automation flows, and A/B testing to maximize open, click, and conversion rates.
• Oversea campaign strategy and execution for season ticket renewals, schedule release, single-game ticket on-sale, and group sales promotions, aligning paid and owned tactics to hit revenue targets.
• Lead creative process with internal teams to develop channel-specific ad and O&O assets (video, static, radio scripts, push copy) tailored to platform best practices.
• Coordinate with league marketing team to leverage league-owned assets, co-branded creative, and shared media opportunities that extend the club's reach.
• Develop and manage performance marketing budgets and media plans, allocating spend across channels based on real-time performance data and seasonal priorities.
• Plan, execute, and optimize paid media campaigns across paid social (Meta, X, TikTok, LinkedIn), connected TV, programmatic display and SEO to drive ticket sales, membership, and fan affinity program growth goals.
• Manage vendor and agency relationships for paid media buying.
• Stay current on platform updates, privacy/tracking changes, and emerging channels (e.g., new social platforms, streaming inventory) and recommend where the Club should test or invest next.
• Integrate content creators and influencers for game-day activations, ticket promotions, and O&O content amplification.
• Monitor, analyze, and report on all campaign KPIs (CPA, ROAS, CTR, conversion rate, list growth, engagement rate) and translate insights into actionable optimization recommendations.
• Collaborate with Business Analytics team to ensure clean data flow between ticketing/CRM systems and marketing platforms.
• In tandem with Business Analytics team, build post-campaign recaps and season-long performance reports for marketing leadership, tying marketing activity directly to ticket revenue and fan engagement outcomes.
• Support larger marketing team on-site for gameday specific assistance for all home games and special events including, but not limited to, Affinity Marketing and other fan focused events.

Job Qualifications

• Bachelor's degree in Sport Management, Marketing, Communications, Business, or related field.
• 3-5 years of experience in digital marketing, performance marketing or CRM/lifecycle marketing, ideally within sports or entertainment.
• Excellent project management skills with the ability to run multiple concurrent campaigns in a fast-paced, deadline-driven environment.
• Extensive experience with project tracking software, inputting and tracking marketing campaigns (i.e. Asana).
• Strong written and verbal communication skills for cross-functional collaboration with Ticket Sales, Digital, Business Analytics and Content teams along with League partners.
• Strong familiarity with email/SMS/push marketing platforms (e.g., Eloqua, Attentive ) and CRM/ticketing systems (e.g., Ticketmaster).
• Hands-on experience anchoring strategy for paid social campaigns, including budget management and platform-level optimization.
• Analytical mindset with proficiency in Excel/Sheets, Google Analytics, and platform ad managers (e.g., Meta Ads Manager).
• Experience integrating influencer/creator partnership campaigns and measuring content performance.