Marketing & Alliances Director (53008) at Citrin… · New York

Citrin Cooperman offers a dynamic work environment, fostering professional growth and collaboration. We’re continuously seeking talented individuals who bring fresh perspectives, a problem-solving mindset, and sharp technical expertise. We know you have choices, so our team of collaborative, innovative professionals are at the ready to support your professional development. At Citrin Cooperman, we offer competitive compensation and benefits and most importantly, the flexibility to manage your personal and professional life to focus on what matters most to you!

We are seeking a Salesforce Marketing & Alliances Director, you will be responsible for:

The Salesforce Marketing & Alliances Director is responsible for developing and executing marketing and alliance strategies that strengthen Citrin Cooperman's position within the Salesforce ecosystem, increase brand awareness, and drive measurable business growth.

This role combines strategic marketing leadership with hands-on alliance development, working closely with leadership, Account Directors, and Salesforce stakeholders to create demand, build strategic relationships, generate qualified pipeline, and accelerate revenue growth.

The ideal candidate is a strategic and commercially minded marketing leader who understands the Salesforce ecosystem, can translate business objectives into effective marketing programs, and knows how to turn partner relationships and market opportunities into tangible results. This individual will take ownership of marketing strategy and execution while building lasting relationships across the Salesforce channel.

Marketing Strategy & Demand Generation

• Develop and execute an integrated marketing strategy aligned with CC's growth objectives, service offerings, target markets, and Salesforce alliance strategy.
• Build and manage marketing programs that increase brand awareness, strengthen market positioning, generate qualified leads, and contribute to revenue growth.
• Develop targeted messaging and campaigns for relevant buyer personas, industries, and Salesforce stakeholders.
• Translate our Salesforce expertise, service offerings, and client successes into compelling value propositions, thought leadership, and differentiated market positioning.
• Plan and execute integrated campaigns across digital channels, email, content, social media, events, and other relevant marketing channels.
• Partner with Account Directors and leadership to align marketing activities with sales priorities, account plans, and business development opportunities.
• Develop and maintain marketing content, sales enablement materials, presentations, case studies, customer success stories, and other assets that support the sales process.
• Identify opportunities to leverage client wins, go-lives, testimonials, and industry expertise to strengthen brand and market credibility.
• Establish marketing goals, key performance indicators, and reporting processes to measure campaign engagement, lead generation, pipeline contribution, and overall marketing effectiveness.
• Manage multiple concurrent marketing initiatives, maintaining clear priorities, timelines, and accountability for execution.

Salesforce Alliance & Partner Marketing

• Develop and execute a strategic Salesforce alliance marketing plan that aligns our business objectives with Salesforce partner and field priorities.
• Build and maintain relationships with Salesforce stakeholders, including Account Executives, Sales Programs, Partner Sales, RVPs, AVPs, Industry Advisors, and other relevant partner leaders.
• Create strategic, persona-based campaigns and messaging tailored to Salesforce stakeholders and their respective business objectives.
• Collaborate with Salesforce sales personnel and our Account Directors to plan and execute joint marketing campaigns, events, sponsorships, and co-marketing initiatives.
• Identify opportunities to increase visibility and engagement across the Salesforce ecosystem through events, thought leadership, partner programs, and targeted outreach.
• Develop repeatable partner marketing programs and co-selling plays that help Salesforce field teams understand our capabilities and confidently identify referral opportunities.
• Coordinate the collection, organization, and promotion of customer wins, successful implementations, and other relevant proof points through appropriate partner and marketing channels.
• Track engagement and effectiveness across Salesforce partner marketing activities and use insights to refine future campaigns.
• Maintain an understanding of the Salesforce partner ecosystem, its evolving priorities, and the competitive landscape to identify opportunities for differentiation and growth.
• Ensure marketing initiatives support broader alliance objectives, including partner engagement, referral generation, co-selling, and pipeline development.

Channel Business Development & Alliance Management

• Build, develop, and maintain strategic relationships throughout the Salesforce ecosystem to increase visibility, credibility, and access to new business opportunities.
• Proactively identify, cultivate, and expand relationships with Salesforce stakeholders while maintaining engagement with existing partner contacts.
• Drive inbound leads and opportunities through Salesforce AE referrals, partner relationships, joint account planning, and co-selling activities.
• Participate in business planning and regular pipeline meetings with Salesforce stakeholders, Account Directors, and internal leadership.
• Support Account Directors in account planning, opportunity development, pursuit strategy, and co-selling efforts.
• Identify opportunities to present, sponsor, or co-market at Salesforce-related events and industry forums.
• Coordinate the registration and tracking of sourced and jointly developed leads and opportunities through the Salesforce partner portal and relevant internal systems.
• Identify emerging market opportunities, partner priorities, and competitive developments that may influence our alliance strategy.
• Translate partner intelligence and market insights into actionable business development strategies.

Marketing Operations, Analytics & Performance

• Establish and maintain marketing performance metrics, dashboards, and reporting to evaluate campaign effectiveness, lead generation, partner engagement, and pipeline contribution.

• Track marketing-sourced and marketing-influenced opportunities and communicate results, trends, and recommendations to leadership.

• Monitor alliance pipeline, referral activity, campaign performance, and partner engagement against established goals.

• Use market research, campaign analytics, and competitive intelligence to identify growth opportunities and improve marketing effectiveness.

• Manage marketing budgets, resources, project timelines, and priorities to maximize impact and return on investment.

• Maintain organized marketing content, campaign records, and project management systems across concurrent initiatives.

• Ensure alignment between marketing activity, sales priorities, alliance objectives, and revenue growth targets.

• Proactively communicate progress, challenges, pipeline trends, and recommendations to leadership.

• 8+ years of combined experience in B2B marketing, partner marketing, alliances, business development, or related professional services roles.

• Demonstrated experience developing and executing marketing strategies that support business growth, brand positioning, demand generation, and revenue objectives.

• Experience in technology consulting, professional services, enterprise software, or a related B2B environment.

• Strong understanding of the Salesforce ecosystem, including its partner landscape, sales organization, practice areas, competencies, offerings, and strategic priorities.

• Experience developing and executing partner or channel marketing programs in collaboration with sales teams and external partners.

• Demonstrated ability to build strategic relationships with senior stakeholders and translate those relationships into meaningful business opportunities.

• Strong understanding of brand management, marketing communications, campaign development, and demand generation.

• Experience measuring marketing performance and using analytics to evaluate campaign effectiveness, pipeline contribution, and business outcomes.

• Ability to develop compelling messaging and marketing content that communicates technical capabilities and business value to executive and business audiences.

• Demonstrated ability to collaborate effectively with sales, marketing, consulting, and executive leadership teams.

• Strong strategic thinking, analytical, problem-solving, and project management skills.

• Excellent written, verbal, presentation, and interpersonal communication skills.

• Ability to manage multiple priorities, work independently, and execute effectively in a fast-paced, evolving environment.

• Strong leadership skills, sound business judgment, and a commercially focused approach to marketing and alliance development.

Preferred Qualifications

• Experience working for or directly with a Salesforce consulting partner, systems integrator (SI), or global systems integrator (GSI).
• Established relationships within the Salesforce partner ecosystem and experience engaging Salesforce field sales and alliance teams.
• Experience coordinating joint go-to-market strategies, co-selling initiatives, partner campaigns, and Salesforce-related events.
• Familiarity with Salesforce partner program processes, partner relationship management, opportunity registration, and joint pipeline development.
• Experience marketing Salesforce consulting services, including the ability to communicate service offerings and technical capabilities in business-oriented terms.
• Experience with marketing automation, CRM reporting, campaign analytics, and marketing project management tools.
• Experience developing thought leadership, customer success stories, and differentiated messaging in a competitive technology services market.