Consultant – Social Media Officer at Center for… · Bayer…

The position will provide an opportunity to develop experience across social media strategy, content creation, digital campaigns, analytics, and communications within an international research and development organization.

Content Creation and Curation

• Develop, curate, and schedule engaging content tailored for various social media platforms, including Facebook, Instagram, X, LinkedIn, and others.
• Focus primarily on English-language channels, with support to other language channels as required.
• Support the production of shareable digital content, including graphics, videos, infographics, and animations.
• Adapt content for different platforms while maintaining Landscape Alliance’s brand and editorial guidelines.

Community Engagement

• Monitor social media channels daily.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Identify opportunities to increase audience engagement and interaction.

Campaign Planning and Execution

• Support the planning and implementation of social media campaigns and initiatives.
• Work with colleagues across the organization to develop content that supports broader communications and campaign objectives.
• Support paid social media activities, including the planning, implementation, monitoring, and tracking of sponsored posts and advertisements.

Analytics and Reporting

• Monitor social media analytics and performance metrics.
• Support the preparation of regular social media reports.
• Identify trends and insights that can inform content development and improve social media performance.
• Contribute to testing and optimizing content based on audience engagement and performance data.

Creative Strategy and Innovation

• Stay up to date with emerging social media trends, tools, formats, and best practices.
• Suggest creative approaches to increase audience engagement and reach.
• Contribute ideas for new content formats, campaigns, and social media activities.

Visual and Multimedia Support

• Provide basic photo and video support for social media content, including basic editing.
• Support the creation of high-quality visual content for social media channels.
• Work with the design team to develop visually compelling assets that follow Landscape Alliance’s brand guidelines.

Strategic Alignment

• Support the implementation and ongoing development of Landscape Alliance’s social media strategy in collaboration with the Global Social Media Coordinator.
• Contribute to maintaining consistency in messaging, branding, and content across Landscape Alliance’s social media channels.

Additional Tasks

• Support science writing, event coverage, and live social media reporting.
• Provide social media support for organizational events, campaigns, and key moments.

Perform other communications and social media-related duties as required by the COE team.