eCommerce Product Specialist (Auto Parts Aftermarket / Korean Bilingual) DIR-HLU Key Requirement:

• Automotive aftermarket experience required
• Korean language proficiency required
• knowledge of aftermarket catalog standards - ACES and PIES required

The Product Specialist is responsible for managing and expanding assigned automotive aftermarket product lines through strategic planning, product development, and lifecycle management.

The ideal candidate combines strong aftermarket product knowledge, analytical capability, and channel expertise to support growth across traditional Warehouse Distributor (WD) networks and major automotive retail programs.

This position works cross-functionally with sales, supply chain, engineering, and marketing teams to develop competitive product programs that meet market demand and drive profitable growth.

Key Responsibilities

Product Strategy & Lifecycle Management

Develop and execute product strategies aligned with company growth objectives.

Market & Competitive Analysis

Conduct ongoing analysis of automotive aftermarket trends and competitive product offerings.

Evaluate competitor pricing, product coverage, and brand positioning.

Provide actionable insights and recommendations to strengthen competitive advantage.

Product Development & Launch

Collaborate with engineering, sourcing, and quality teams to develop new aftermarket parts.

Define product specifications, application coverage, and quality standards.

Manage new product launches including catalog data, packaging, and sales enablement materials.

Channel & Sales Support

Partner with sales teams to support customers including traditional Warehouse Distributors and major automotive retailers.

Provide product training, technical support, and competitive positioning.

Support key customer programs, product presentations, and growth initiatives.

Pricing & Profitability Management

Develop and maintain pricing strategies aligned with market positioning.

Monitor cost structures and margins to ensure product profitability.

Recommend pricing adjustments based on market conditions and competitive analysis.

Product Data & Catalog Management

Maintain accurate product data including vehicle applications and technical specifications.

Support aftermarket catalog standards such as ACES and PIES.

Ensure proper product information distribution across customer platforms and catalog systems.

Manage the full product lifecycle including product introduction, pricing, positioning, and phase-out.

Identify product line gaps and expansion opportunities based on vehicle population and market demand.

Monitor product performance, sales trends, and profitability.

Qualifications

Bachelor’s degree in business, Engineering, Automotive Technology, or related field.

5–10 years of experience in product management, category management, or product development in the automotive aftermarket.

Strong understanding of automotive components, vehicle applications, and aftermarket product lifecycle management.

Experience supporting traditional Warehouse Distributor (WD) networks and large automotive retailer channels.

Strong analytical, problem-solving, and project management skills.

Excellent communication and cross-functional collaboration abilities.

Travel Requirements

Ability to travel internationally as needed.

Required Technical / Tool Skills

Proficiency in BI Tools, Advanced Excel Functions, Catalog Systems, and ERP Systems.

Soft Skills / Leadership Skills

Vendor Management

Time Management and Prioritization

Preferred Experience

Experience working with major automotive aftermarket retailers such as

AutoZone,

O'Reilly Auto Parts,

Advance Auto Parts, or

NAPA Auto Parts.

Experience working with major WD groups such as

Parts Authority,

Federated Auto Parts, or

The Automotive Parts Services Group (APSG).

Knowledge of aftermarket catalog standards (ACES / PIES).

Experience launching or managing private label or OE-alternative automotive product lines.

Key Competencies

Product lifecycle management

Automotive aftermarket market knowledge

Strategic thinking and market analysis

Cross-functional leadership

Data-driven decision making

Customer and channel focus

Job Type: Full-time

Why work at BTI?

We’re committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.

We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.