Business Development Manager, Tech Innovation at Brady… · Milwaukee

Brady Corporation is seeking a Business Development Manager – new markets and product categories. With the acquisition of Honeywell PSS, Brady is on an ambitious path to expanding its product and solutions portfolio and its presence in various end-markets. . This is a pivotal "Player-Coach" leadership role designed for an agile builder. As the Business Development Manager, you will execute the entire strategic growth lifecycle—from designing market entry strategy and framing strategic partnerships to personally cold-prospecting, negotiating, and closing early revenue deals. You will be supported by a strong technology stack ranging from product identification to the latest in AI, machine vision, RFID, and software.

You won't just sit in high-level strategy meetings; you will be on the front lines making calls, leading sales pitches, and securing anchor customers. As the venture scales, you will build, mentor, and lead a high-performing business development team.

• Opportunity Identification: Research industry trends, uncover new market segments, and identify prospective business opportunities and leads.

• Outreach & Pipeline Management: Conduct multi-channel outbound prospecting (cold calling, email sequences, LinkedIn networking) and manage a high-volume pipeline in the CRM.

• Relationship Building: Establish and cultivate long-term, high-trust relationships with decision-makers, executives, and potential strategic partners.

• Consultative Selling: Conduct discovery meetings, assess client pain points, present tailored product/service solutions, and deliver persuasive product demonstrations or pitches.

• Deal Closing: Structure agreements, negotiate commercial terms, and collaborate with internal legal and executive teams to close contract negotiations.

• Cross-Functional Collaboration: Partner with Marketing, Product, and Customer Success teams to refine messaging, align growth strategies, and ensure seamless client onboarding.
• Market Identification and Collaboration: Partner with Vertical Market Managers and Global Account Managers to identify new opportunities, and collaborate to the overall benefit of Brady