Customer Marketing Manager, Bose Automotive China

Location: CHN, Shanghai ASD

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.

Job Description

The Customer Marketing Manager is an individual contributor role, and part of a cross-functional team assigned to support automotive car manufacturer (OEM) customers. Utilizing knowledge of Bose Corporation’s “Essence and Values” together with divisional and customer team strategic objectives, the Marketing Manager will represent Bose to Automotive OEM customers.

The Customer Marketing Manager has responsibilities that include supporting the development & execution of business development strategies and initiatives (sell-in), defining & leveraging market intelligence in the pursuit of new business development opportunities, leading cross-functional team in developing customer engagement planning and execution, leading vehicle program launch integration strategy (co-marketing and co-promotion), collaborate & coordinate with global marketing and customer teams colleagues for planning and execution of marketing plans.

Job Responsibilities:

Customer engagement planning

• Support sales business objectives through customer advocacy initiatives.

• Lead and manage the customer engagement planning. With customer team, defining customer touchpoints (function, management level, and influence to decision) at each phase of sell-in, who owns the touchpoint, and what message should be convey.

• Lead and manage customer communication planning, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns.

• Lead the development and Customer Account Marketing Plan; fiscal year and 3-year outlook).

• Connecting with customers to ensure continued information-sharing and success throughout the relationship lifecycle.

• Customer Marketing Manager will be responsible to interface with Brand Management, Marketing Management – Launch, Marketing Management – Retail / Dealer, Digital Marketing Management (Web and Social), Marketing Communications, Consumer Experiential and Public Relations.

Sell-in (product placement) and Advanced Marketing (upstream)

• Work with customer teams to create value propositions for new programs (research data, profitability cases, packaging, competitive advantages, co-marketing)

• Provide input to new products/ technologies in support of new business opportunities Collaborate with Market Intelligence team to plan, prepare and deliver market research to support of business objective

• Analyze research & communicate findings to the internal Bose customer team and to the customer

• Gather customer intelligence on vehicle programs, insights/strategies

• Understand and represent the consumer's needs & perspectives; be the voice-of-the-consumer

• Develop a customer lifecycle campaign program and work with marketing operations to implement

• Deployment of marketing content, to be used by customer teams, to convey the Bose value proposition to influence the customer (Challenger messaging)

• Target customers advocates, and detractors, for upsell, cross-sell, and advocacy opportunities

• Provide product feedback given by advocates, and detractors, to the Product Management and Customer & Market Insights team

• undefined

Application rate development & monitoring

• Monitor and evaluate application rates through life of program (on a agreed upon cadence with Global Customer Manager and Customer Marketing Manager). Focus on year 3 thru 5 and end of life (application rate life cycle management).

• Identify potential opportunities, develop plans and initiatives to drive increases by vehicle model and/or region.

B2B Co-Marketing & Co-Communication (downstream)

• Work with OEM Customer Product Managers, Marketing and Public Relations teams to plan and execute select launch activities and joint marketing initiatives

• Produce communications materials for integration into customer advertising/promotion that effectively and accurately communicate Bose messaging, features and benefits

• Collaborate with Product Communication Design to create collateral material for OEM, such as technology packages, dealer training materials and demonstration content.

• Collaborate with Bose PR Team, to plan and execute support of Customer PR activities

• Ensure that all communications and activities meet both Bose standards and customer needs

• Collaborate with and leverage other Bose divisions to enhance value to the Customer and end-consumer advocacy

• Ensure appropriate application of Bose brand standards (narrative, hard-badging and soft-badging and user interface)

Skills and Experiences Required:

• Creativity to develop new and innovative ways for companies to connect with customers.
• Excellent communication skills are essential since these professionals are in customer-facing roles.
• Strong analytical skills will allow customer marketing managers to analyze customer data and determine campaigns that will be effective.
• Superior attention to detail is needed to ensure managers are creating campaigns that accurately capture both the companies' and customers' needs.
• Demonstrated experience, and success, working on a de-centralized global cross functional team.

Education, Qualification and Experiences:

• Bachelor’s degree required, with preferred concentration in Marketing and/or Business Management; MBA desirable.

• 5-8 years related work experience

• Experience in audio, technology, electronics, or engineering products or services.

• Automotive industry experience strongly desired.

• Experience in business-to-business-to-consumer (B2B2C) marketing & development, customer relationship management, project management, marketing communications

• strong technical skills, including:

• digital marketing tools

• channels (leveraging digital communication platforms),

• agile marketing methodology and

• B2B2C marketing

Are you interested in this position?

We’d love to know you better! Submit your application by uploading your CV in English via the “Apply” button above.

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