Brand and Content Manager at Bjak in Hong Kong

About ActAI

There are over 5 billion users using basic applications today such as email, notes, tasks and calendar, and they’re not AI-native. Our mission is to build proactive applications for anyone in the world who is not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting.

Our first application is an agent-first mobile communication app. We believe building applications that users use daily for communication, coordination and collaboration will help integrate AI into their lives. The net effect is to eliminate misinformation, achieve low coordination costs, and enable high-quality tasks and collaboration at scale with minimal or little prompting.

About the Role

We are looking for a Brand & Content Manager to own brand positioning, messaging, content strategy and execution as we bring our AI-native applications to a global audience.

You will define how we communicate our products, build a consistent brand voice and lead content creation across all key channels, working closely with PR, product, design and leadership.

What You'll Be Doing

• Lead content creation end-to-end, from planning and writing to editing and publication

• Own brand positioning, target audience strategy, key messaging and tone of voice

• Develop content for websites, social media, product launches, campaigns and executive communications

• Translate complex AI concepts into clear, compelling messages for everyday consumers

• Work closely with PR on media narratives, announcements and external communications

• Maintain brand consistency across channels and optimise content based on performance

What You'll Need

• 5+ years of experience in brand, content marketing or communications, preferably in consumer technology

• Proven experience developing brand positioning, messaging and content strategies

• Exceptional writing and editing skills, with a strong portfolio of published work

• Ability to simplify technical concepts into engaging consumer-facing content

• Strong editorial judgement, creativity and hands-on execution skills

• Genuine interest in AI, consumer applications and emerging technology

Nice to Have

• Experience building or launching consumer technology brands

• Experience at an AI company or high-growth startup

• Experience developing content for global audiences