US TikTok Shop Manager at Birdman in Guadalajara, Jalisco, MX

About the Company

Birdman is a fast-growing health & wellness brand, born in Mexico and built for global scale, with a strong and expanding presence in the United States market. We are best known for creating high-quality, plant-based products backed by science, transparency, and a strong commitment to sustainability.

Our growth strategy is deeply rooted in eCommerce and performance-driven digital channels, and TikTok Shop has quickly become one of our most strategic and high-impact platforms in the US. We believe in combining strong operations, data, creators, and paid media to build scalable and profitable channels.

At Birdman, we operate with a builder mindset: small, agile teams, high ownership, and real accountability. This role offers high visibility within our US eCommerce team and a clear opportunity for professional growth as the TikTok Shop channel continues to scale.

Job Description

We are looking for a TikTok Shop Manager US to own and scale our TikTok Shop operation in the United States.

This is a hands-on, execution-focused role responsible for the end-to-end performance of the TikTok Shop channel. The role goes far beyond content or influencer marketing — it combines store operations, affiliate management, paid media execution, and commercial analysis.

The TikTok Shop Manager US will operate the channel autonomously, execute the strategy defined by the eCommerce Manager US, and be fully accountable for GMV growth, ROAS, conversion rate, and account health.

This role also has direct leadership responsibility over an Affiliate Specialist and plays a key role in building scalable processes for creators and shoppable content.

Key Responsibilities

• Own the daily operation of TikTok Shop US through Seller Center: product listings, inventory, orders, returns, and account health.
• Optimize product listings (titles, descriptions, images, videos, attributes) to maximize organic visibility and conversion.
• Monitor and protect account health metrics (Order Completion Rate, Return Rate, Policy Score).
• Plan, execute, and optimize TikTok Ads campaigns focused on sales (VSA, GMV Max, LIVE Ads), managing budgets with ROAS as the main efficiency metric.
• Coordinate with content and creator teams to ensure a constant pipeline of high-performing shoppable videos aligned with commercial priorities.
• Lead and supervise the TikTok Shop Affiliate Program, including strategy definition, creator prioritization, commission structure, and performance tracking.
• Manage and develop the Affiliate Specialist, setting weekly priorities, reviewing performance, and providing ongoing feedback.
• Analyze channel performance and deliver weekly reports with insights and recommendations (GMV, ROAS, affiliates, conversion rate).
• Plan and execute the TikTok Shop commercial calendar for the US market (key sales events, promotions, launches).