Bildbot→
Designer (Marketing) at Bildbot in Cambridge, MA
Skills
Job Description
Design Lead - Marketing
Build Something Beautiful.
Our Beliefs
Everyone builds.
Engineering is free. Distribution is the bottleneck.
The constraint is knowing what to ask.
AI-first.
Launch 40 times a day, not 4 times a month.
Velocity over perfection.
Don't do the thing 10 times. Build an AI-powered system that can do it 1,000 times, 100 times faster.
Design
AI can generate a lot of things. But it can't make them feel right. That's where you come in.
Bildbot builds apps at ridiculous speed. We need a designer who can keep up—someone who makes things beautiful and fast, not beautiful or fast.
This role is marketing-first. Logo, brand, color, social assets, Product Hunt graphics, app store screenshots, OG images, video thumbnails. The visual layer that makes people stop scrolling and pay attention. Product UI matters too, but the marketing side is primary.
The key insight: Don't do the thing 10 times. Build an AI-powered system that can do it 1,000 times.
That means you're not just creating one brand identity—you're creating brand systems that can spin up a new product's visual identity in hours. You're not just making social assets one at a time—you're building templates and components that let the Growth Lead self-serve 80% of what they need. You're not just polishing one UI—you're creating design systems that make every new Bildbot product look cohesive without starting from scratch.
What You'll Do
Create brand systems at speed. Each Bildbot product needs a visual identity: logo, colors, typography, patterns. You'll create these fast—hours, not weeks—and make them feel distinct yet cohesive with the Bildbot family.
Build design infrastructure. Templates, components, variables, Figma libraries. Things that scale across 10-20 products. Things the Growth Lead can use without asking you. The goal is leverage, not dependency.
Produce marketing assets at volume. Social graphics, email headers, landing page visuals, app store screenshots, OG images. Dozens per week, across multiple products. AI tools are your starting point; taste is your finishing touch.
Make videos that don't suck. Product Hunt videos, social clips, demos, Loom-style walkthroughs. You don't need to be a full video editor, but you can make something that looks polished and communicates clearly.
Use AI as a starting point. Midjourney, DALL-E, Ideogram, Recraft, whatever's next. You know what these tools can and can't do. You use them to move fast, then apply taste to make it great. When an AI tool isn't good enough, you know when to go manual.
Polish product UI when needed. Our apps are built fast with AI. Sometimes they need a design pass to feel refined. You'll jump in and fix what's off—spacing, hierarchy, interaction details.
Push the tools forward. You're not just using the current stack—you're finding the next thing. What should we be using that we're not? What workflow would make us 10x faster?
Who You Are
Figma-native. This is your home. Auto-layout, components, variables, design tokens—you dream in Figma. You can build systems, not just screens.
You get our audience. Our customers are solo founders, indie hackers, and first-time builders using AI to ship products they couldn't have built alone. You understand what they're going through—the thrill of creating something from nothing, the overwhelm of decisions they've never made before, the need for tools that feel approachable rather than intimidating. You can design for people who are figuring it out as they go, because you respect that journey.
AI-native. You use AI image tools daily. You know their strengths and limitations. You're faster because of them, not threatened by them.
Marketing-leaning. You get energy from making things that sell. Brand, campaigns, assets—not just product UI. You understand that design is a growth lever.
Fast. Your instinct is to ship a good version now, not a perfect version later. You iterate in public, not in private.
Opinionated. You have taste and you trust it. You don't need five rounds of feedback to know when something works. You can articulate why.
Systems builder. When you solve a design problem, you think about how to make it reusable. You build for the tenth product, not just the first.
Low ego. Sometimes your work gets used as-is. Sometimes it gets iterated by others. You care about the output, not the credit.
Curious. New tools drop every week. You try them. You're plugged into what's next in design, AI, and the intersection of both.
This Isn't For You If...
- You're an Adobe person who hasn't made the switch to modern tools
- You need long timelines to do good work
- You think AI image tools are cheating or beneath you
- You're primarily a product/UX designer who doesn't enjoy marketing work
- You wait to be told what to design
- You build one-offs instead of systems
Details
Location: Hybrid, 3-4 days/week in office (Cambridge/Kendall Square area). Creative collaboration happens best in person, and this helps us move at speed.
Equity: Core team role. You're not a contractor—you're building this with us.
Compensation: Competitive salary + equity. We're flexible on the cash/equity mix.
Tools: Figma, Claude Code, Cursor, Midjourney, Nanobanana, whatever's next. We'll pay for what you need. You tell us what we should be using.
To Apply
Send your portfolio. We want to see:
- Marketing work, not just product UI
- Speed and volume, not just polish
- Something you made with AI tools
- Bonus: a system or template you built that others could reuse