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Senior Manager, Media Strategy, Category &… at Best Buy · Location…
ExperiencedOn-siteFull-timeNot specified
Job Description
As the Sr. Manager of Media Strategy, Category & Ads Planning, you'll lead a team responsible for developing media strategies and integrated media plans that drive outcomes for both Best Buy categories and advertising partners. You'll collaborate across the organization to translate business objectives, audience insights, and investment priorities into effective media recommendations.
This role will help evolve Ads Planning capabilities by shaping planning best practices, frameworks, and ways of working that improve plan quality and business outcomes. You'll serve as a trusted advisor to internal stakeholders and external partners, delivering data-driven recommendations that strengthen performance and drive strategic growth.
This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.
What you'll do
This role will help evolve Ads Planning capabilities by shaping planning best practices, frameworks, and ways of working that improve plan quality and business outcomes. You'll serve as a trusted advisor to internal stakeholders and external partners, delivering data-driven recommendations that strengthen performance and drive strategic growth.
This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.
What you'll do
- Lead the development of category and advertiser media strategies, creating integrated plans that align business objectives, audience insights, and media investment priorities.
- Manage, mentor, and develop a team of media strategists.
- Partner with Category Marketing, Sales, Creative Account Management, Analytics, Portfolio Media Strategy, Channel teams, and agencies to develop integrated plans and investment recommendations.
- Oversee strategic frameworks, briefs, and recommendations that guide planning and campaign execution.
- Identify opportunities to improve media effectiveness, campaign performance, partner value, and planning approaches through continuous optimization and learning.
- Help evolve Ads Planning capabilities through planning best practices, frameworks, and processes that improve consistency and effectiveness.
- Operate effectively in a fast-paced environment while balancing multiple priorities and stakeholders.
Basic qualifications
- 8+ years of experience in media strategy, retail media, digital marketing, category marketing, or related fields.
- 5+ years of people management experience.
- Experience developing media strategies, media plans, and partner-driven programs that drive business outcomes.
- Ability to translate insights into compelling strategic recommendations.
- Proven ability to lead teams and manage complex cross-functional initiatives.
- Excellent communication and stakeholder management skills.
Preferred qualifications
- Experience working directly with major brand partners or enterprise-level advertisers.
- Background in retail media, omnichannel media planning and measurement, or related marketing environments.
- Experience leading teams through change and driving strategic evolution.
What’s in it for you
We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
Our benefits include:
We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
Our benefits include:
- Competitive pay
- Great employee discount
- Financial savings and retirement resources
- Support for your physical and mental well-being
Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.
Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.