Client Generation Manager (Virtual/Remote) at Berry Virtual in IN

We are seeking a hands-on Client Generation Manager to execute and optimize multi-channel marketing initiatives that generate qualified demos and new paying clients in the legal industry.

This role focuses on driving measurable business outcomes through paid advertising, SEO, website conversion optimization, and funnel analytics. Success will be measured by qualified demo bookings, completed demos, client acquisition, and revenue impact rather than lead volume alone.

The Client Generation Manager will work closely with the Head of Marketing, sales teams, developers, designers, and external vendors to improve campaign performance and conversion rates.

Key Responsibilities:

• Paid Advertising & Campaign Management
  • Build, launch, manage, and optimize campaigns across Meta, Google, LinkedIn, and YouTube.
  • Manage audience targeting, creative testing, campaign budgets, and daily performance monitoring.
  • Implement retargeting and nurture strategies to improve demo bookings and attendance.
• SEO & Organic Growth
  • Conduct keyword research targeting high-intent decision-makers in the legal industry.
  • Optimize landing pages, blog content, and service pages for organic search.
  • Implement on-page SEO improvements, including metadata, headings, internal links, and schema markup.
  • Monitor keyword rankings, organic traffic, and conversions.
  • Coordinate technical SEO improvements with developers.
• Website & Conversion Rate Optimization
  • Collaborate with designers and developers to improve landing pages and website conversion performance.
  • Identify UX friction, mobile responsiveness issues, page-speed problems, and conversion barriers.
  • Ensure proper implementation of tracking pixels, CRM forms, and marketing automation.
  • Conduct A/B testing on landing pages, messaging, and calls to action.
• Analytics & Performance Reporting
  • Track and analyze cost per lead (CPL), cost per booked demo, cost per completed demo, cost per acquisition (CPA), and customer acquisition cost (CAC).
  • Monitor organic traffic, landing page conversion rates, and funnel performance.
  • Prepare weekly performance reports focused on business outcomes and revenue impact.
  • Use data to identify optimization opportunities and improve marketing efficiency.
• Sales Alignment & Vendor Coordination
  • Collaborate with SDR and sales teams to evaluate lead quality, demo attendance, and close rates.
  • Connect marketing performance with pipeline and revenue outcomes.
  • Coordinate external marketing vendors and hold them accountable for performance.

Must-Have

• 2–4 years of experience in performance marketing, including paid and organic acquisition.
• Hands-on experience building and managing Meta Ads and Google Ads campaigns.
• Experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics 4 (GA4).
• Understanding of conversion rate optimization, landing page performance, and funnel psychology.
• Experience collaborating with web developers and designers on website improvements.
• Strong analytical skills and experience tracking marketing performance metrics.
• Ability to create reports, evaluate campaign results, and make data-driven optimization decisions.
• Strong communication and organizational skills.
• Ability to work independently in a remote, KPI-driven environment.

Nice-to-Have

• Experience managing LinkedIn Ads and YouTube campaigns.
• Familiarity with marketing CRM integrations, retargeting, and lead nurturing.
• Experience coordinating external marketing vendors.
• Familiarity with marketing attribution and sales pipeline reporting.

Success Metrics

• Reduce cost per booked demo.
• Improve demo show rates.
• Increase landing page conversion rates.
• Grow qualified organic traffic, keyword rankings, and demo bookings.
• Maintain or reduce customer acquisition costs.
• Deliver consistent weekly reports demonstrating marketing performance and revenue impact.

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.

• Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage

• Headset/earphone with noise cancellation and webcam at 720p or higher resolution

• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

• Permanent remote work setup

• Competitive USD hourly pay: $13–$15/hour, based on experience.

• Internet Allowance

• HMO insurance (PH)

• Paid US holidays

• Paid Vacation and Sick Leaves