Marketing Intern at Bernstein Technologies GmbH in Munich, Bavaria, DE

Company Description

Bernstein is a legal tech startup offering blockchain-based solutions to secure and manage intellectual property.

In our globalized, digitalized knowledge economy, know-how and innovation are the currency to achieve long-standing success and growth. The current IP rights system, however, is failing to pick up the pace - it's too slow, expensive, fragmented and is leaving many innovators at risk and looking for alternatives to secure their ideas.

In this context, public blockchains are the perfect, universal public registry humanity needs and deserves. Bernstein aims to become the gateway to conveniently, privately and globally secure pioneers' rights over their creations.

Job Description

We're looking for a young, creative, and high-energy Marketing Intern who combines a sincere passion for marketing with a growth-hacking and customer lifecycle marketing mindset.

Take over responsibility from day one, working directly with the founding team, help us shape the marketing strategy of the company and make Bernstein a known, reputable brand as you dive into the fascinating, often misunderstood and always complex world of blockchain and decentralized technologies and take part on the journey to build a truly applicable and trustless use case

YOUR RESPONSIBILITIES

Lead Generation:

• Design content marketing strategies and set short-term goals
• Produce high-quality content to educate, intrigue and engage potential leads as well as current customers
• Edit, proofread and improve the content
• Optimize content considering SEO and Google Analytics
• Measure engagement and effectivity of marketing initiatives
• Analyze web traffic metrics
• Convert visitors into leads and qualify leads for closing

Customer Success Management

• Monitor, understand and analyze client behavior
• Collect customer feedback
• Generate ideas to increase customer engagement

Brand and Reputation Management

• Help turn Bernstein into a reference in both the IP and Blockchain world by attending events, sharing the created content through various channels, ensuring strong web presence and monitoring the industry

Qualifications

As the future head of marketing, you will need:

• Superb written/verbal communications skills in English and ideally also German
• Project management skills and attention to detail
• Conceptual Creativity: ability to generate wild ideas and take risks to solve tough problems. Ability to ruthlessly simplify.
• The ability to take initiatives and work independently
• An understanding of - and affinity for - metrics
• A fearlessness and passion to leap into new and complex topics
• Optional, but highly recommended: some legal background