Paid Media Manager at Benevity in Calgary, Alberta, CA

PAID MEDIA MANAGER Location: Calgary, Alberta MEET BENEVITY Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! HIGH LEVEL ROLE OVERVIEW Benevity is looking for a Performance Marketing Manager to serve as the technical strategist behind our paid and organic inbound programs. Reporting to the Sr. Manager, Digital Marketing on the Growth Marketing team, you will act as the connective layer between campaign strategy and channel execution, collaborating closely with our Demand Generation and ABM Managers to ensure programs hit pipeline goals. In this role, you will own the technical architecture of our LinkedIn and Google paid programs—from campaign setup and audience configuration to bid strategy and performance tuning—while leading our SEO/AEO agency relationship. Additionally, you will manage our measurement infrastructure (including Google Analytics and Google Tag Manager) to ensure accurate end-to-end tracking in HubSpot and Salesforce, translating channel data into actionable insights that drive growth and maximize investment efficiency. WHAT YOU’LL DO: • Plan, execute, and optimize paid media programs across paid search, paid social (especially LinkedIn), and retargeting • Prioritize target accounts and high-intent audiences while balancing awareness, intent capture, and efficiency across long sales cycles • Monitor performance daily to proactively course-correct inefficiencies and partner with sales and ops to improve lead quality • Track performance against baselines and measure success through qualified leads, pipeline influence, and account warming signals • Contribute to dashboards and reporting in HubSpot, turning data into clear, actionable recommendations for stakeholders • Own the maintenance of conversion tracking, GA4 events, and GTM configurations while regularly auditing tracking pixel health • Run structured experiments with new audiences, ad formats, content structures, and messaging hypotheses to scale what works • Collaborate cross-functionally with Demand Gen, ABM, Sales, BDR, and Marketing Ops teams to ensure data integrity and alignment WHAT YOU’LL BRING: • 3–5 years of experience in growth, performance, or digital marketing • Hands-on experience managing paid media campaigns and navigating performance data dashboards • Ability to communicate clearly about channel performance, trends, and strategic next steps • Familiarity with long sales cycles and account-based marketing (ABM) approaches • Experience or comfort with our tech stack, including HubSpot, Salesforce, Clay, Google Ads, LinkedIn Ads, YouTube, Meta Ads, Google Tag Manager, Google Analytics, and G2   DISCOVER YOUR PURPOSE AT WORK We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more … Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose. If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become … It’s time to join Benevity. We’re so excited to meet you. WHERE WE WORK At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most. JOIN A COMPANY WHERE DEIB ISN’T A BUZZWORD Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity. Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.