Group CRM & Loyalty Manager at Austin Group in Malvern, AU-VIC, A

The Role
Exciting things are happening at Austin Group. As we enter a significant period of growth and transformation, we are seeking an exceptional Group CRM & Loyalty Manager to join our team.
In this pivotal role, you will lead the strategy that drives customer retention, customer lifetime value, and brand loyalty across GAZMAN, Perri Cutten, and Cable. Working closely with senior stakeholders, you'll shape personalised customer experiences, unlock commercial opportunities, and help build a more connected, customer-centric business.
Join us at an exciting time as we invest in the future of customer engagement, loyalty, data, and digital capability across our portfolio of iconic Australian brands.

You will add significant value through:
• Developing and executing integrated CRM strategies across email, SMS, and digital channels to drive customer retention, engagement, and sales.
• Leading acquisition, retention, re-engagement, and lifecycle marketing strategies across GAZMAN, Perri Cutten, and Cable.
• Leveraging customer insights, segmentation, and reporting to optimise campaign performance and customer experience.
• Identifying commercial opportunities and building business cases that drive growth and customer value.
• Owning and optimising CRM platforms, marketing automation capabilities, and database health.
• Collaborating with Marketing, eCommerce, and Creative teams to deliver aligned and impactful customer communications.
• Ensuring strong data governance, compliance, and best-practice CRM processes.
• Educating and influencing stakeholders on CRM strategy, customer engagement, and loyalty initiatives.
• Leading, mentoring, and developing a high-performing CRM team.

What we're looking for:
We're seeking an energetic, commercially minded CRM leader who combines strategic thinking with a hands-on approach. Passionate about customer acquisition, retention, and loyalty, you will be driven by delivering customer-centric strategies that generate measurable business outcomes. You'll bring strong analytical capability, excellent stakeholder management skills, and the ability to influence and collaborate across all levels of the business.
• 5+ years' experience in a CRM leadership or strategy role, ideally within retail.
• Relevant tertiary qualification in Marketing, Business, Commerce, or a related discipline.
• Strong expertise in CRM strategy, marketing automation, customer lifecycle programs, and email marketing.
• Proven experience using customer data and insights to drive retention, engagement, and revenue growth.
• Demonstrated success in segmentation, personalisation, and re-engagement strategies.
• Strong commercial acumen, analytical capability, and problem-solving skills.
• Excellent communication and stakeholder management skills.
• Highly adaptable, self-motivated, and capable of managing competing priorities.
• Confidence in adopting new technologies and leveraging digital capabilities to improve customer outcomes.

At Austin Group we provide:
• A competitive salary package
• Free onsite parking in our Malvern office
• The flexibility to work from home each Friday
• A generous product allowance and 50% discount across GAZMAN, Cable and Perri Cutten
• A commitment to invest in ongoing professional training and development
• The opportunity to build your career with a successful, established, and trusted Australian brand
• A friendly, motivating, and rewarding team environment, where achievements are recognised

Who we are
Austin Group is one of Australia’s leading fashion groups—proudly family-owned and home to iconic brands GAZMAN, Cable and Perri Cutten.
We connect with customers through more than 140 stores and over 150 wholesale partners across Australia and New Zealand. Proud of our heritage and firmly focused on the future, we are investing in our people, technology and capabilities to create a more connected, innovative and AI-enabled business.

Our Culture
Our culture is authentic, collaborative and ambitious. We encourage our people to challenge ideas, explore new possibilities and make a meaningful impact.

Employee testimonials
“I’m proud to be part of a brand that inspires me to grow as both a leader and an individual. After 27 years in the industry, the support, passion, and drive across the business is unmatched. I’m excited to lead our Cable team into the next chapter of the brand”. - Belinda | GM Cable Melbourne
“Working at Austin Group has been a refreshing experience. From day one I’ve felt part of a supportive, collaborative, family-run business with room to grow, try new things and make a real impact in a fast-paced, energising environment.” — Jamie | Support Office

Ready to join our team?

This is a fantastic opportunity to join Austin Group at an exciting time of growth and investment. Working alongside a highly regarded leadership team, you'll have the opportunity to make a genuine impact while advancing your career in a collaborative and supportive environment.
If you're passionate about customer engagement, bring a positive and proactive approach, and are looking to join a dedicated and high-performing team, we'd love to hear from you. Please submit your resume and cover letter online.