Outreach and Recruitment Specialist at Association… · Albuquerq…

Public Academy for Performing Arts

Job Description: Outreach and Recruitment Specialist Enrollment Recruitment and Student Engagement Coordinator

Position Type: Temporary, Project-Based

Reports To: Executive Director

Employment Period: Nov 2026-October 2027; Albuquerque, New Mexico

Position Summary The Enrollment Recruitment and Student Engagement Coordinator supports the Public Academy for Performing Arts (PAPA) in implementing strategic recruitment, enrollment, family engagement, and student retention initiatives associated with school expansion. This position develops and coordinates outreach activities designed to increase awareness of PAPA’s academic and performing arts programs, strengthen relationships with prospective families and community partners, and support successful student transitions into and throughout the school.

The Coordinator will lead recruitment initiatives, manage prospective family engagement activities, support enrollment processes, and implement strategies that strengthen student belonging and retention, particularly as PAPA expands enrollment in the upper grades. The position works collaboratively with school administration, staff, students, families, and community partners to promote PAPA’s mission of integrating rigorous college-preparatory academics with excellence in the performing arts.

Essential Duties and Responsibilities

1. Recruitment and Community Outreach

? Plan and coordinate school showcases, recruitment events, middle school outreach visits, and community engagement activities.

? Establish and maintain relationships with feeder schools, community organizations, and other prospective student referral sources.

? Coordinate student shadow days, campus tours, and opportunities for prospective students to experience PAPA’s academic and performing arts programs.

? Develop and distribute recruitment materials that communicate PAPA’s mission, programs, enrollment opportunities, and school culture.

? Support multilingual recruitment materials and outreach strategies to improve access to information for prospective families. ? Coordinate student ambassador activities that engage current students in recruitment and represent the PAPA community.

2. Enrollment Coordination and Management

? Coordinate recruitment-related enrollment activities, including prospective family inquiries, application outreach, enrollment communications, and follow-up.

? Support the enrollment and registration process in accordance with school policies and established lottery procedures.

? Maintain organized records of prospective students, recruitment contacts, enrollment progress, and outreach participation.

? Monitor recruitment and enrollment data to identify trends, evaluate outreach effectiveness, and inform recruitment strategies.

? Collaborate with administration to support enrollment targets and the successful implementation of planned enrollment expansion.

3. Family Engagement and Student Transitions

? Serve as a point of contact for prospective and newly enrolled families, providing timely information about school programs, expectations, and enrollment procedures.

? Coordinate transition activities for incoming students, including orientation, family information sessions, and student welcome initiatives.

? Support activities that help students and families develop connections with PAPA’s academic, performing arts, and extracurricular programs.

? Facilitate communication and engagement opportunities that strengthen family confidence, participation, and connection to the school community.

4. Student Retention and School Engagement

? Support initiatives designed to strengthen student belonging, participation, and continued enrollment.

? Coordinate engagement opportunities involving performing arts programs, student ambassadors, clubs, leadership activities, and school events.

? Collaborate with school personnel to identify opportunities to improve student and family engagement and support successful transitions between grade levels.

? Assist with the development and implementation of retention strategies that support enrollment stability and upper-grade expansion.

5. Digital Marketing and Recruitment Communications

? Support website modernization and the improvement of online enrollment information, recruitment resources, and program descriptions.

? Coordinate digital marketing campaigns and recruitment communications through appropriate school-approved platforms.

? Develop and update recruitment content, promotional materials, event announcements, and family information resources.

? Help ensure recruitment messaging consistently reflects PAPA’s mission, academic expectations, performing arts opportunities, and school identity.

6. Project Coordination and Reporting

? Develop recruitment activity schedules, outreach plans, and implementation timelines aligned with enrollment expansion goals.

? Track participation, prospective student inquiries, applications, enrollment outcomes, and engagement activities.

? Prepare periodic reports summarizing recruitment efforts, progress toward enrollment targets, and recommendations for improvement.

? Coordinate with administration to align project activities, expenditures, and deliverables with approved expansion plans and funding requirements.

Qualifications Required:

? Strong organizational, communication, interpersonal, and project coordination skills.

? Ability to engage effectively with students, families, school personnel, and community partners.

? Experience coordinating events, outreach activities, recruitment, enrollment, marketing, family engagement, or related initiatives.

? Ability to manage multiple priorities, maintain accurate records, and meet project deadlines.

? Proficiency with common digital communication, document management, and data-tracking tools.

Preferred:

? Experience in a K–12 school, charter school, nonprofit, or community-based organization.

? Experience with student recruitment, enrollment management, family engagement, or student retention initiatives.

? Experience with digital marketing, website content management, social media communications, or promotional material development.

? Experience working with multilingual families and culturally responsive outreach practices.

? Knowledge of performing arts education or college-preparatory school programs.

Performance Expectations and Success Indicators Performance will be evaluated based on progress toward approved project goals, including:

? Increased awareness of PAPA among prospective students, families, and feeder schools.

? Successful implementation of recruitment events, outreach visits, showcases, and shadow days.

? Increased prospective student inquiries, applications, and enrollment conversions.

? Timely and accurate coordination of enrollment-related activities and records.

? Improved participation in student transition, family engagement, and retention initiatives.

? Completion of recruitment materials, digital communications, and website improvements identified in the project plan.

? Regular reporting of recruitment outcomes and progress toward enrollment expansion targets.

Position Duration and Funding This is a temporary, project-based position established to support the planning and implementation of PAPA’s enrollment expansion initiative. The position is limited to the approved project period and available funding and does not establish a permanent staffing commitment or ongoing financial obligation for the school.

Following completion of the expansion period, ongoing recruitment, enrollment, family engagement, and student retention activities will be incorporated into regular school operations and supported, as appropriate, through recurring operational revenue associated with increased enrollment. Any continuation of the position beyond the approved project period would require separate administrative approval and identification of an ongoing funding source.

Pay Structure

Entry-level/developing candidate $22-24/hr

Experienced Coordinator $25-30/hr

Senior-level project lead $30-$35

Equal Opportunity Statement The Public Academy for Performing Arts is committed to providing equal employment opportunities and fostering an inclusive, welcoming educational community. Employment decisions are made in accordance with applicable laws and school