Archer Daniels Midland→
Marketing Manager Vietnam at Archer Daniels Midland in Ho Chi Minh
ExperiencedOn-siteHo Chi Minh
Job Description
Position Purpose
The Marketing Manager translates business strategy into sustainable market growth by leading portfolio strategy, annual marketing planning, commercial initiatives, capability development, and cross-functional collaboration. The role maximizes customer value, strengthens market competitiveness, and ensures disciplined execution aligned with ADM Animal Nutrition Vietnam’s business strategy and APAC priorities. It also provides functional leadership, coaching, and mentoring in partnership with the Marketing Director.
Business Value Created
Marketing Planning
• Lead the annual Marketing Planning process aligned with business objectives and APAC priorities.
• Develop annual marketing objectives, initiatives, budgets and execution plans.
• Managing advertising campaigns
• Handling social media, digital marketing and communications
• Monitor execution of the marketing calendar and recommend corrective actions.
Portfolio Leadership
• Lead portfolio strategy for assigned product categories.
• Monitor portfolio performance, customer needs, market trends and competitor activities.
• Support product lifecycle management, commercialization and innovation initiatives.
• Executive and implement global strategy to local markets
• Develop and deliver creative marketing and communication strategies for all the commercial brands to increase the market brand awareness;
• Managing all the brand visual printing work
Commercial Partnership
• Partner with Sales, Technical Services, Finance, Procurement and Supply Chain to achieve commercial objectives.
• Organizing company conferences, trade shows, and major events;
• Supporting sales and deployment of POSM
• Support distributor development, key customer engagements and business reviews.
Functional Leadership & Capability Building
• Provide functional leadership, coaching and mentoring to team members.
• Promote capability development, collaboration, succession readiness and knowledge sharing across the Marketing function.
• Performance and operational management in the team
Marketing Governance
• Ensure compliance with ADM policies, approved budgets, procurement processes and brand• Executive and implement global strategy to local markets
• Develop and deliver creative marketing and communication strategies for all the commercial brands to increase the market brand awareness;
• Managing all the brand visual printing work
Continuous Improvement
• Champion continuous improvement, organizational learning and capability development.
• Support development of future Marketing leaders.
• Perform other duties consistent with business requirements.
Success Measures
• Effective Annual Marketing Plan delivery
• Sustainable portfolio growth
• Strong cross-functional partnership
• Improved Marketing capability
• Budget discipline
• Continuous improvement of marketing effectiveness
Requirements & Qualifications
The Marketing Manager translates business strategy into sustainable market growth by leading portfolio strategy, annual marketing planning, commercial initiatives, capability development, and cross-functional collaboration. The role maximizes customer value, strengthens market competitiveness, and ensures disciplined execution aligned with ADM Animal Nutrition Vietnam’s business strategy and APAC priorities. It also provides functional leadership, coaching, and mentoring in partnership with the Marketing Director.
Business Value Created
Develops marketing strategies for profitable growth.
Strengthens portfolio competitiveness through customer insights, market intelligence and commercialization.
Builds cross-functional commercial partnerships.
Develops Marketing capabilities through coaching, mentoring and knowledge sharing.
Ensures disciplined execution, governance and continuous improvement.
Marketing Planning
• Lead the annual Marketing Planning process aligned with business objectives and APAC priorities.
• Develop annual marketing objectives, initiatives, budgets and execution plans.
• Managing advertising campaigns
• Handling social media, digital marketing and communications
• Monitor execution of the marketing calendar and recommend corrective actions.
Portfolio Leadership
• Lead portfolio strategy for assigned product categories.
• Monitor portfolio performance, customer needs, market trends and competitor activities.
• Support product lifecycle management, commercialization and innovation initiatives.
• Executive and implement global strategy to local markets
• Develop and deliver creative marketing and communication strategies for all the commercial brands to increase the market brand awareness;
• Managing all the brand visual printing work
Commercial Partnership
• Partner with Sales, Technical Services, Finance, Procurement and Supply Chain to achieve commercial objectives.
• Organizing company conferences, trade shows, and major events;
• Supporting sales and deployment of POSM
• Support distributor development, key customer engagements and business reviews.
Functional Leadership & Capability Building
• Provide functional leadership, coaching and mentoring to team members.
• Promote capability development, collaboration, succession readiness and knowledge sharing across the Marketing function.
• Performance and operational management in the team
Marketing Governance
• Ensure compliance with ADM policies, approved budgets, procurement processes and brand• Executive and implement global strategy to local markets
• Develop and deliver creative marketing and communication strategies for all the commercial brands to increase the market brand awareness;
• Managing all the brand visual printing work
Continuous Improvement
• Champion continuous improvement, organizational learning and capability development.
• Support development of future Marketing leaders.
• Perform other duties consistent with business requirements.
Success Measures
• Effective Annual Marketing Plan delivery
• Sustainable portfolio growth
• Strong cross-functional partnership
• Improved Marketing capability
• Budget discipline
• Continuous improvement of marketing effectiveness
Requirements & Qualifications
- Bachelor's degree in Marketing, Business Administration, Agriculture, Animal Science or related discipline.
- Minimum 7–10 years of progressive marketing or commercial experience, preferably in animal nutrition, agribusiness, livestock, feed or FMCG. Demonstrated experience leading cross-functional initiatives and developing people through coaching and influence.