Senior Digital Product Manager

Location: Cairo, Egypt (Hybrid)

Job Summary

The Senior Digital Product Manager serves as the single point of accountability for a business unit, acting as the bridge between business stakeholders and Digital Transformation functions—including AI & Data, IT, ERP, Software Development, and Customer Support—with full ownership of the digital product portfolio and end-to-end service delivery.

This role is responsible for driving the digital roadmap, prioritizing investments, and delivering measurable business outcomes across e-commerce and direct-to-consumer (DTC) operations, AI and data initiatives, and cross-functional digital product delivery.

The role translates business priorities into digital requirements, leads Agile product delivery, drives AI adoption across business teams, and ensures governance, compliance, and alignment with digital transformation standards.

Key Responsibilities

Digital Business Partnership & Roadmap Ownership

• Own the business unit's digital product portfolio end-to-end.
• Translate business priorities into digital requirements and investment proposals.
• Maintain a prioritized product backlog aligned with business objectives.
• Lead quarterly roadmap reviews with business and technology stakeholders.

Cross-Functional Service Delivery

• Act as the primary liaison between business stakeholders and Digital Transformation functions, including AI & Data, IT, ERP, Demand Planning, Software Development, and Customer Support.
• Ensure digital initiatives are properly scoped, prioritized, tracked, and delivered within agreed service levels (SLAs).
• Manage cross-functional dependencies and establish clear ownership across delivery teams.

E-Commerce & Digital Commerce Management

• Own the digital product strategy for e-commerce and direct-to-consumer platforms, including platform management, performance optimization, and coordination with external partners.
• Define and monitor key digital commerce KPIs, including website traffic, conversion rate, cart abandonment, repeat purchase rate, and customer lifetime value (LTV).
• Ensure seamless ERP integration, inventory synchronization, and order management processes while driving continuous improvement.

AI & Data Enablement

• Identify and prioritize AI use cases such as demand forecasting, customer segmentation, personalization, and marketing optimization.
• Drive the adoption of AI solutions across business functions.
• Define business data requirements for dashboards, reporting, and analytics.

Governance & Reporting

• Prepare regular reports covering roadmap progress, delivery performance, risks, and business impact.
• Ensure all digital initiatives comply with governance, approval processes, and organizational standards.

Qualifications

Education

• Bachelor's degree in Engineering or another relevant technical discipline.
• MBA or equivalent postgraduate qualification is preferred.

Experience

• 7–10 years of professional experience, including at least 4 years in Digital Product Management or Digital Transformation.
• Proven experience partnering with both business and technology teams.
• Experience within FMCG, consumer goods, retail, healthcare, pharmaceuticals, or a related industry is preferred.

Certifications

• Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), SAFe Product Manager, or an equivalent Agile certification (required).
• PMP or AgilePM certification is an advantage.

Technical & E-Commerce Expertise

• Hands-on experience managing enterprise e-commerce operations, including platform management, performance optimization, order management, and digital merchandising.
• Experience with ERP systems and business planning solutions.
• Familiarity with modern e-commerce platforms (e.g., Shopify, Adobe Commerce, Salesforce Commerce Cloud, or similar) is considered an advantage.

Product Management & Agile Skills

• Demonstrated experience leading Agile delivery teams, managing product backlogs, facilitating sprint planning, and delivering cross-functional digital products.
• Strong capabilities in product roadmap planning, backlog prioritization, user story creation, and acceptance criteria definition.

Skills & Competencies

• Strong analytical and data interpretation skills, with experience using business intelligence tools and KPI frameworks.
• Good understanding of AI technologies and their practical business applications.
• Expertise in digital commerce operations, customer journey optimization, and fulfillment workflows.
• Excellent stakeholder management, communication, negotiation, and collaboration skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Fluency in Arabic and English.