Head of Sales - Hair Care at Antal… · Location…

Position Title: Sales Head

Reports to: Business Head
Department: Sales
Revised On: September 2022

Key Responsibilities

Sales Strategy & Execution

• Develop and implement annual sales strategies aligned with overarching business goals.

• Define sales targets, budgets, and performance KPIs to support long-term profitability and growth.

• Drive market expansion across new regions, channels, and customer segments.

• Lead key account development and guide budget allocation to optimize sales performance.

Financial & Operational Management

• Achieve set revenue and profit objectives through effective sales planning and control.

• Oversee strategic initiatives to increase product visibility and market reach across Egypt.

• Manage sales budgets, trade investments, and promotional spending with financial discipline.

• Deliver accurate sales forecasts based on market dynamics and trends.

• Analyze sales performance by region and implement corrective actions or growth strategies accordingly.

Business Development & Market Expansion

• Identify and capitalize on new business opportunities, partnerships, and distribution channels.

• Increase product penetration across all relevant platforms including traditional trade, modern trade, and e-commerce.

• Lead successful product launches, ensuring strong market visibility and demand generation.

• Collaborate with marketing and category teams to align sales strategies with brand initiatives.

• Supervise the sales administration function to ensure accurate and timely operational support.

Channel Management

• Design and implement an effective distribution structure to maximize reach and efficiency.

• Ensure service quality and operational effectiveness across all sales channels.

• Build and maintain strong relationships with key accounts and channel partners.

People Leadership

• Mentor, motivate, and develop sales teams to drive performance and achieve business objectives.

• Monitor and review incentive structures to align with sales goals and budget parameters.

• Foster a high-performance culture through continuous training and development.

Trade Activation & Merchandising

• Lead the planning and execution of trade promotions and in-store activations.

• Oversee the development and implementation of merchandising strategies to support brand positioning and sales.

Candidate Profile

Core Competencies

• Strong leadership, negotiation, and communication abilities across all organizational levels.

• Proven capability to manage the full sales cycle from strategy to execution.

• Analytical thinker with problem-solving, numerical, and decision-making skills.

• Innovative and creative approach to driving sales initiatives.

• Exceptional presentation and interpersonal skills.

Qualifications & Experience

• Bachelors degree in Business, Marketing, or a related field; additional sales certifications preferred.

• MBA or DBA is considered an asset.

• Minimum of 17 years of sales experience, with at least 57 years in the FMCG or cosmetics industry.

• Strong command of English, both written and spoken.

• Proficiency in Microsoft Office Suite and ERP systems, preferably SAP.

Technical Requirements

• Regular use of computer systems and office software tools to support daily operations and reporting.