Head of Marketing (Egypt) at Antal… · Cairo

About the Company

A reputable Consumer Health company is a fast-growing wellness brand that has been serving the Egyptian market and beyond. Specializing in food supplements, multivitamins, and sports nutrition, the company offers a diverse range of high-quality, science-backed products that support healthier, more active lifestyles.

Founded on the belief that everyone deserves access to effective and trustworthy wellness solutions, the company's mission is to empower individuals to live at their fullest potential. With a keen eye on global trends and evolving consumer needs, it prides itself on agility, innovation, and the ability to capture emerging health movements early.

Today, the company operates not only in Egypt but is also expanding across selected international markets. As growth continues, the focus remains clear: to lead the wellness space through innovation, excellence, and a relentless drive to make an impact.

Role Overview

The Marketing Director will be a visionary and strategic leader responsible for developing and driving the overall marketing strategy for this international Consumer Health company, specializing in food supplements, multivitamins, and sports nutrition.

This role requires an accomplished, consumer-centric professional with a strong FMCG background to lead and mentor a highly driven marketing team across multiple domains, including Digital Hub and E-commerce. The Director will ensure that all strategies are cohesive, customer-focused, and executed with excellence to drive business growth, expand market share, and maintain the company's position as a leading innovator in the wellness space.

Key Responsibilities

Strategic Leadership & Budget Oversight

• Develop and execute a cohesive, multi-year comprehensive marketing strategy for all brand portfolios, covering brand building, launches, promotions, and consumer engagement.
• Own and manage the overall marketing budget, ensuring optimal resource allocation for maximum ROI.
• Conduct high-level market research and analysis to identify major consumer trends, competitive landscapes, and significant growth opportunities across all sectors.
• Monitor and analyze campaign performance, providing regular reports and actionable insights to optimize future strategies.

Team & People Management

• Lead, mentor, and develop a high-performing and diverse team of Marketing Brand Managers and Specialists, including G-Brand Managers and the Digital Hub & E-commerce team.
• Foster a collaborative environment between marketing sub-teams and cross-functional departments (Concept Development, R&D, Sales, Supply Chain).

Brand Management

• Oversee brand lifecycles and ensure the successful launch of a diverse range of high-quality, science-backed wellness and nutrition products.
• Direct the development of powerful brand messaging and creative assets across all channels (ATL, BTL, digital).
• Ensure all brand portfolios remain agile, capturing emerging health movements and staying ahead of the curve.

Digital, E-commerce, and Activation Channel Strategy

• Set the strategy for the Digital Hub & E-commerce function to accelerate online sales and optimize the customer journey and user experience (UX).
• Champion digital marketing excellence, including social media, e-commerce, content marketing, SEO/SEM, and data-driven performance marketing.
• Direct the planning and execution of on-ground (BTL) activations and collaborate with Trade Marketing & Sales teams to develop effective trade marketing programs that ensure strong market penetration.

Experience & Qualifications

• Minimum of 10 to 15 years of progressive marketing experience within a reputable FMCG (Fast-Moving Consumer Goods) organization.
• Proven experience as a senior marketing leader, with demonstrable success leading complex, multi-domain marketing divisions and a strong understanding of integrated marketing communication strategies across traditional and digital channels.
• Track record of successfully developing and launching consumer products, particularly within self-care, personal care, beauty, or sports nutrition categories.
• Proven people management experience with the ability to lead, mentor, and develop a high-performing team.
• Strong analytical skills with the ability to interpret market data and consumer insights to drive strategic decisions.
• Experience in digital marketing (social media, e-commerce, content marketing, SEO/SEM) is a significant advantage.

Skills & Competencies

• Strategic thinker with the ability to translate consumer insights into actionable marketing plans.
• Strong understanding of brand building and product lifecycle management.
• Excellent project management and organizational skills.
• Highly creative with a track record of innovative marketing campaigns.
• Entrepreneurial mindset with a strong drive for business growth and identifying new opportunities.
• Passionate about the self-care and sports nutrition industries and consumer well-being.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.