Direct Segment Leader at ANOVA in St. Louis, MO

Direct Segment Leader (Digital Commerce)

Anova Furnishings | St. Louis, MO

Who We Are

At Anova, our purpose is to bring communities together. For more than 55 years, we've designed and manufactured innovative, high-quality outdoor site furnishings that create welcoming spaces where people gather and connect.

We serve customers across commercial development, education, government, housing and other markets. Our success is built on product quality, exceptional customer experiences, continuous improvement and a commitment to doing things differently.

As we enter our next chapter of growth, we're investing in the people, technology and capabilities that make Anova easier to do business with while building a more scalable and profitable organization.

Job Description

The Direct Segment Leader is responsible for the strategy, profitable growth and performance of Anova's direct-to-customer B2B business. This segment serves customers through digital commerce and inside sales, providing an easy, efficient way to discover, evaluate and purchase Anova products.

The leader owns the segment's P&L, develops and executes annual business plans, and leads a team focused on exceptional customer experiences. A key priority is building a scalable operating model that leverages data, technology, automation and continuous improvement to simplify the buying process, increase conversion and drive profitable growth.

Reporting to the President, the Direct Segment Leader collaborates across the organization to align resources, improve performance and identify customers with potential for deeper strategic relationships. Success requires strong business judgment, digital commerce expertise, people leadership and the ability to translate strategy into results.

What We're Expecting (Competencies)

• Respect - treats everyone with fundamental human dignity. Observations are shared in a direct way that is truthful and keeps everyone excited for a bright future.
• Continuous Improvement / Eliminate Waste - the belief that non-value add work is a waste of life and inherently wrong. Sees it. Doesn't let it overwhelm or paralyze a team. Instead, improves our systems of work to reduce the non-value add operations.
• LearnGrow - Aware of situations when they are uncomfortable. Able to frame them as opportunities for growth. Demonstrates growth through those challenges and asks for help when stuck.
• ResponsibilityHumility - has a clear-eyed appreciation for positive and negative contributions to both successes and failures. Shares these confidently and comfortably and inspires others to do the same.
• BusinessFinancial Acumen - Thinks like a general manager, understands the full P&L and makes disciplined decisions that balance growth, profitability and investment.
• Strong People Leadership - Builds and develops high-performing teams, sets clear expectations, reinforces accountability and leads people effectively through change.
• Digital CommerceCustomer Experience - Understands the digital buying journey and how to attract, convert and retain customers through seamless, efficient experiences.
• Data-Driven Decision Making - Uses financial, customer and commercial performance data to identify opportunities, prioritize actions and measure results.
• AutomationSimplification Mindset - Leverages technology, AI and process improvements to reduce complexity, improve customer experiences and scale the business efficiently.
• Strategic ThinkingExecution - Translates business objectives into clear priorities and actionable plans, focusing resources on opportunities with the greatest impact.
• CollaborationCommunication - Builds strong cross-functional relationships, communicates effectively and influences others to achieve shared business objectives.
• CustomerCommercial Judgment - Understands customer needs and buying behaviors, recognizes growth opportunities and identifies customers with potential for deeper strategic relationships.

Job Responsibilities

• Own the Direct segment P&L, including revenue growth, profitability, operating expenses and resource allocation.
• Develop and execute annual and long-range business plans that deliver profitable growth and support Anova's strategic objectives.
• Define and lead a scalable operating model that aligns people, processes and technology to deliver exceptional customer experiences.
• Establish and manage key performance indicators covering financial results, customer acquisition, conversion, retention and operational efficiency.
• Lead digital commerce growth strategies, partnering with Marketing and IT to improve website performance, customer engagement and conversion.
• Champion continuous improvement, automation and AI to simplify processes, eliminate waste and scale profitably.
• Recruit, develop and lead a high-performing team with clear expectations, accountability and growth opportunities.
• Organize the team to deliver responsive customer support while expanding effective digital self-service capabilities.
• Analyze customer behavior and market trends to identify opportunities for profitable growth and repeat business.
• Establish a process to identify and transition high-potential customers into strategic relationships with Anova's commercial teams.
• Manage customer pricing and commercial policies to balance competitiveness, conversion and profitability.
• Collaborate with Marketing, IT, Operations, Finance, Product Development and other Segment Leaders to align priorities and deliver business results.

EducationExperience

• Bachelor's degree in Business, Marketing, Finance or related field; MBA a plus.
• 5+ years of successful leadership experience in general management, e-commerce, digital commerce or a related commercial business.
• Demonstrated P&L accountability and success driving profitable growth through strategic planning and execution.
• Strong understanding of e-commerce, customer acquisition, conversion and retention.
• Proven ability to lead teams, develop talent and drive organizational change.
• Experience leveraging data, technology and automation to improve customer experience and operational efficiency.
• Strong analytical, problem-solving, communication and cross-functional leadership skills.
• Proficiency with Google Analytics, CRM, e-commerce and business analytics tools; Salesforce a plus.

Why Anova?

• Friendly, casual work environment with flexible work arrangements.
• Open-door culture focused on innovation, learning and continuous improvement.
• Competitive base salary, short- and long-term incentive opportunities, paid holidays and vacation.
• Medical, dental, vision and life insurance; short- and long-term disability coverage; 401(k) matching.
• Education assistance and professional development opportunities.

Anova provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Anova complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.