Senior Business Development Manager at AL FARIQ PROPERTIES in Dubai

WE ARE HIRING | SENIOR BUSINESS DEVELOPMENT MANAGER – UAE

Industry: FMCG / Food & Beverage / Consumer Products

Location: Dubai, UAE

Coverage: All 7 Emirates

Employment Type: Full-Time

ABOUT THE ROLE

We are looking for a highly experienced and commercially driven Senior Business Development Manager with a strong track record and established business relationships across the UAE FMCG market.

This is not a purely lead-generation role. We are specifically looking for a candidate who already understands the UAE market and has direct working relationships with decision-makers, buyers, category managers, distributors and procurement teams across:

Modern Trade | E-Commerce | HORECA | Distribution | Wholesale

The successful candidate will be responsible for rapidly expanding product distribution, securing new accounts, developing strategic partnerships and delivering measurable revenue growth.

KEY MARKET CHANNELS

MODERN TRADE

* Supermarkets & hypermarkets

* Retail chains

* Convenience stores

* Grocery chains

* Category managers & purchasing teams

* Product listing and promotional negotiations

* Annual trading agreements

E-COMMERCE

* Major UAE online marketplaces

* Grocery delivery platforms

* Online supermarkets

* Quick-commerce platforms

* Digital sales and promotional campaigns

* Marketplace onboarding and account development

HORECA

* Hotels & resorts

* Restaurants

* Cafés

* Catering companies

* Corporate catering

* Food service distributors

* Hospitality groups

DISTRIBUTION & WHOLESALE

* FMCG distributors

* Regional wholesalers

* Retail distributors

* Emirate-level distribution partners

CORE RESPONSIBILITIES

• Develop and execute the UAE business development strategy
• Secure new Modern Trade accounts and product listings
• Develop and manage E-Commerce channels
• Build and expand HORECA sales
• Identify and appoint suitable distributors across the UAE
• Negotiate pricing, margins, listing fees, promotions and commercial agreements
• Develop relationships with key decision-makers and purchasing teams
• Create and maintain a strong sales pipeline
• Prepare monthly sales forecasts and business development plans
• Achieve agreed revenue, volume and distribution targets
• Monitor competitor pricing, products, promotions and market activity
• Develop strategic partnerships to accelerate market penetration
• Represent the company in customer meetings, exhibitions and industry events
• Coordinate with management, distributors and operations to ensure successful execution

CANDIDATE PROFILE

Essential Criteria:

✓ Minimum 5–8 years UAE FMCG/F&B sales or business development experience

✓ Strong existing UAE market relationships

✓ Proven experience with Modern Trade accounts

✓ Strong E-Commerce business development experience

✓ Established HORECA network

✓ Experience working with FMCG distributors and wholesalers

✓ Strong negotiation and account-management skills

✓ Demonstrated history of achieving sales targets

✓ Strong understanding of UAE pricing, margins, promotions and distribution models

✓ Excellent communication and presentation skills

✓ UAE driving licence preferred

✓ Willingness to travel across all 7 Emirates

PREFERRED NETWORK

Candidates with established relationships with major UAE:

Supermarkets | Hypermarkets | Grocery Chains | E-Commerce Platforms | Hotels | Restaurants | Cafés | Catering Companies | FMCG Distributors

will be strongly considered.

KPIs & PERFORMANCE TARGETS

The position will be measured through clear commercial KPIs, including:

1. Revenue Growth

Achieve agreed monthly, quarterly and annual sales targets.

2. Distribution Expansion

Increase the number of active retail, HORECA and distribution outlets.

3. Modern Trade Listings

Secure new accounts, listings, shelf presence and promotional opportunities.

4. E-Commerce Growth

Develop online listings, visibility, sales and platform partnerships.

5. HORECA Penetration

Build recurring business with hotels, restaurants, cafés and catering companies.

6. Distributor Development

Identify, negotiate and activate strategic distribution partners.

7. New Business Acquisition

Consistently generate and convert qualified new business opportunities.

COMPENSATION

Competitive Salary

The remuneration package will be determined based on:

* UAE market experience

* Existing customer/business network

* Previous sales performance

* Ability to deliver new accounts

* Experience in Modern Trade, E-Commerce and HORECA

High-performing candidates with a proven UAE network may be offered an attractive incentive structure linked directly to business performance.

WHY JOIN US?

You will have the opportunity to play a key leadership role in building and expanding a growing FMCG/F&B business across the UAE, with direct responsibility for market penetration, strategic accounts and revenue growth.

We are looking for a business builder—not simply a salesperson.

APPLY NOW

Please send your updated CV along with:

1. Years of UAE FMCG/F&B experience

2. Current/previous companies handled

3. Modern Trade accounts managed

4. E-Commerce platforms handled

5. HORECA accounts/network

6. Distributor relationships

7. Previous annual/monthly sales achievements

8. Current salary and expected salary

9. Notice period

10. UAE driving licence status

Only candidates with relevant UAE market experience and established business relationships will be shortlisted.

Work Location: In person