EMEA Field Marketing Manager at Advanced… · Newcastle…

Overview of Role
Advanced Navigation is a global leader in precision navigation and inertial navigation systems, delivering high-performance PNT solutions across defence, aerospace, marine, mining, and autonomous systems. Our products operate in the world's most demanding environments, and our field marketing must match that standard.
We are looking for a highly organised, execution-focused Field Marketer to join our EMEA team. This is a high-activity, detail-driven role focused on delivery, responsible for bringing the Advanced Navigation brand to life through exceptional customer experiences at regional events, site visits, roadshows, and product demonstrations.
The role has a primary focus on the defence sector, supporting engagement with defence primes, government agencies, and system integrators across the United Kingdom, Europe and the Middle East. You are someone who takes genuine pride in how things are run: every event well-executed, every demonstration well-prepared, every customer interaction thoughtfully considered. Veterans are strongly encouraged to apply, the discipline, operational mindset, and customer focus that comes with military service is exactly what this role demands.
This role reports jointly to the EMEA Regional Head and the Global Event Marketing Manager in Sydney, and operates as part of a globally coordinated field marketing function that drives Advanced Navigation's presence across APAC, Americas, and EMEA.
Roles & Responsibilities
Sales Enablement — Field Execution
Work directly with regional Sales and Business Development teams to enable deals through targeted field marketing activity
Coordinate and execute customer site visits, product demonstrations, and capability briefings with key accounts and prospects
Develop and maintain regional sales enablement materials in collaboration with the Product Marketing and Content teams
Support account-based engagement by providing marketing-led touchpoints at key stages of the sales cycle
Gather and relay field intelligence (customer feedback, competitive observations, buying signals)  back to the central marketing and product teams
Regional Events & Roadshows
Plan, coordinate, and execute EMEA trade events, exhibitions, and roadshows in close collaboration with the Global Event Marketing Manager
Manage Advanced Navigation's presence at key regional events including DSEI, DVD, Euronaval, MSPO, and regional defence and industrial trade events
Oversee all event logistics including booth management, shipping, contractor coordination, and on-site operations
Develop pre- and post-event outreach campaigns in coordination with the Digital and Content teams to maximise lead generation and follow-up
Track and report event performance metrics including attendance, lead quality, pipeline contribution, and cost per engagement
Customer Demonstrations
Coordinate and deliver compelling product demonstrations (live, virtual, and at customer sites) that translate product capability into operational value
Work with Sales and Engineering to develop standardised demonstration formats tailored to key customer segments and use cases
Manage demonstration equipment, logistics, and scheduling across the region
Continuously improve demonstration quality based on customer feedback and field outcomes
Regional Market Presence
Build and maintain relationships with key regional stakeholders including European and Middle Eastern defence primes, government program offices, industry associations, and technology integrators
Identify regional engagement opportunities (events, associations, and partner activities) that align to the regional plan and flag recommendations to the Regional Head for approval
Represent the Advanced Navigation brand with professionalism and technical credibility across all field interactions
Coordinate with global marketing on regional campaign localisation and timing
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related discipline
Technical qualifications or demonstrated technical literacy in navigation, sensing, robotics, or related fields is advantageous
Experience
Minimum 5 years in field marketing, events marketing, or sales enablement in a B2B technology, defence, or industrial environment
Experience operating within or marketing to European and Middle Eastern defence, government, or industrial sectors is strongly preferred
Proven track record managing trade events and exhibitions end-to-end, including budget management, logistics, and post-event reporting
Experience coordinating customer demonstrations and technical capability briefings
Demonstrated ability to work collaboratively across sales, marketing, and product teams in a geographically distributed organisation
Skills — Mandatory
Strong organisational and project management skills, able to run multiple events and activities in parallel with discipline and pace
Excellent interpersonal and communication skills, confident engaging with senior stakeholders, technical audiences, and customer teams
Exceptional attention to detail, nothing is too small when it comes to getting the customer experience right, from event logistics to follow-up communications
Strong time management and prioritisation, able to juggle multiple concurrent activities without dropping the ball on any of them
Proficiency in CRM (Salesforce preferred), marketing automation, and event management tools
Skills — Nice to Have
Familiarity with defence procurement processes, acquisition programs, or government sales cycles
Prior experience in navigation, sensing, autonomy, or embedded systems contexts
Security clearance eligibility or existing clearance is advantageous
Prior military service or direct experience with defence forces, capability managers, or deployed operational environments is highly regarded
Key Measurables
Pipeline Contribution
Volume and quality of marketing-sourced and marketing-influenced leads generated through field activity
Contribution to opportunity creation and stage progression within regional accounts
Measurable return on investment from events, roadshows, and demonstration programs
Event & Programme Execution
On-time, on-budget delivery of all regional events, roadshows, and customer engagements
Post-event lead follow-up rate and CRM input quality
Stakeholder satisfaction from regional Sales and Business Development teams
Field Intelligence & Feedback
Regular, structured reporting of field insights to central marketing and product teams
Demonstrated contribution to positioning improvements, campaign adjustments, or product feedback loops based on direct customer observations
Operational Excellence
Accurate tracking of regional marketing spend and event budgets
Proactive communication with the Global Event Marketing Manager on planning, execution, and reporting
Contribution to global marketing planning cycles and performance reporting
Advanced Navigation is the world’s most determined innovator in AI robotics and navigation technologies across land, air, sea and space applications. Founded on a culture of research and discovery, Advanced Navigation's mission is to be the catalyst of the autonomy revolution. Fields of expertise include artificial intelligence, underwater sonar, GNSS, radio frequency systems, inertial sensors, robotics, quantum sensors and photonics.
Today, Advanced Navigation is a supplier to some of the world's largest companies, including Airbus, Boeing, Google, Tesla, NASA, Apple, and General Motors. Discover it for yourself: https://youtu.be/F7uAqs1gtuk