Cluster Director of Marketing at Accor in Dubai, Dubai, ae

Company Description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

Job Description

Job Purpose

The Cluster Director of Marketing is responsible for developing, leading and executing the hotel's overall marketing, public relations, communications and brand positioning strategies to drive revenue growth, enhance brand awareness, strengthen market presence and support the hotel's overall business objectives. The role ensures that all marketing initiatives are aligned with the hotel's business plan, brand standards, corporate guidelines, and service concepts. Working closely with the General Manager, Sales, Food & Beverage, Revenue Management and E-Commerce teams, the Cluster Director of Marketing will develop integrated marketing strategies that maximize commercial performance, optimize marketing investments, strengthen customer engagement and position the hotel as a leading hospitality destination in its competitive market.

Key Duties & Responsibilities

1. Develop and implement comprehensive annual marketing and communications strategies aligned with the hotel's business objectives, commercial priorities and brand positioning.
2. Lead marketing campaigns to drive room revenue, Food & Beverage sales, events, meetings, conferences and other revenue-generating business segments.
3. Conduct market research, competitor analysis and consumer trend assessments to identify growth opportunities and strengthen the hotel's competitive positioning.
4. Work closely with Sales, Revenue Management, E-Commerce and Food & Beverage teams to develop targeted promotional strategies and maximize overall hotel revenue.
5. Develop and execute public relations strategies, maintain strong relationships with local, regional, and international media and secure quality coverage across relevant communication channels.
6. Oversee press releases, media interviews, editorial features, press familiarization trips, influencer collaborations and promotional events to enhance brand awareness and reputation.
7. Develop and manage the annual marketing budget, allocate resources effectively, monitor expenditure and maximize return on marketing investment.
8. Ensure consistent implementation of corporate brand standards, visual identity guidelines, communication protocols and marketing policies across all hotel activities.
9. Lead internal and external communications to ensure consistent messaging, effective stakeholder engagement and alignment with corporate and hotel objectives.
10. Oversee crisis communications, monitor media coverage and public sentiment and implement appropriate strategies to protect the hotel's reputation and brand integrity.
11. Collaborate with E-Commerce and Digital Marketing teams to align digital campaigns, website content, social media, and online promotional activities with the hotel's commercial objectives.
12. Establish measurable marketing KPIs, evaluate campaign effectiveness, monitor customer engagement and revenue contribution, and implement improvements based on performance insights.
13. Lead and coordinate UAE cluster marketing activities, including joint campaigns, cross-property promotions, shared media initiatives, and collaborative revenue-generating opportunities.
14. Develop and maintain partnerships with tourism boards, destination marketing organizations, corporate clients, lifestyle brands, media partners, and other relevant stakeholders to expand market reach.
15. Coordinate the hotel's participation in major hospitality and travel exhibitions, including Arabian Travel Market (ATM), industry events, media engagements, and promotional activities.
16. Drive collaborative promotional initiatives for Food & Beverage outlets, loyalty programmes, seasonal offers, and partnership campaigns to increase customer engagement and incremental revenue.
17. Work with the Responsible Business Coordinator to promote corporate social responsibility, sustainability, environmental initiatives, and community engagement in line with corporate standards.
18. Prepare regular marketing performance reports, budget reviews, campaign analyses, and strategic recommendations for the General Manager and relevant corporate stakeholders.
19. Stay informed about hospitality industry developments, emerging marketing technologies, competitor activities, and evolving customer expectations to identify opportunities for innovation and growth.
20. Identify and implement initiatives to strengthen brand positioning, optimize marketing effectiveness, improve customer engagement, and support the hotel's long-term commercial success.

Qualifications

1. Significant experience in senior marketing leadership roles with proven track record of driving business results
2. Strong expertise in strategic marketing, brand development, and integrated campaign execution
3. Advanced proficiency in digital marketing strategy, performance marketing, and marketing analytics
4. Demonstrated ability to influence stakeholders and collaborate effectively across multiple business units and departments
5. Proven experience leading, developing, and motivating marketing teams to achieve organizational goals
6. Strong financial acumen with experience managing P&L responsibilities and marketing budgets
7. Excellent analytical skills with the ability to interpret market data and translate insights into actionable strategies
8. Proficiency with marketing technology platforms, analytics tools, and customer relationship management systems
9. Outstanding written and verbal communication skills with the ability to present to senior leadership
10. Experience developing content strategy and storytelling that resonates with target audiences
11. Experience in the Middle Eastern market or familiarity with regional business practices and consumer behavior
12. Knowledge of multi channel marketing and omnichannel customer engagement strategies
13. Demonstrated expertise in crisis communication and reputation management
14. Background in change management and organizational transformation initiatives

Additional Information

Your team and working environment:
In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements, such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.