Abdulla Al Mulla Auditing of Accounts
Digital Marketing Specialist at Abdulla Al… · Dubai
Job Description
Digital Marketing Executive – AM Audit
Location: DUBAI | Reports to: Line Manager | Employment Type: Full-time
About the Role
AM Audit is looking for a creative, data-driven Digital Marketing Executive to grow our revenue through digital channels. You will design, launch, and optimise marketing campaigns across our website, social media, Google, LinkedIn, and email, then analyse performance across channels to turn insights into better results.
Your core areas of responsibility will be Lead generation via website management, social media management, social media advertising, Google Ads, SEO, and email marketing through Mailchimp.
Key Responsibilities
Digital Marketing & Communications
- Create and publish text, image, and video content across our social media platforms.
- Shape campaigns around our marketing strategy, web traffic, and customer engagement metrics.
- Manage the website, analytics, and SEO, coordinating content, measurement, and reporting.
- Design landing pages and build quality backlinks to strengthen organic search performance.
- Plan and run display ads on social media and PPC campaigns on Google, LinkedIn, and other platforms.
- Plan, build, and manage email marketing campaigns through Mailchimp.
- Identify and partner with relevant influencers to increase engagement across social channels.
- Regularly review the AM Audit website, social media pages, and landing pages, working closely with the Content Writer to keep content quality high.
- Track and measure the results of all campaigns and prepare monthly analytics reports with clear recommendations.
- Proactively identify improvements to the AM Audit website and landing pages.
Brand & Communications Management
- Ensure AM Audit branding is applied correctly and consistently in line with our brand guidelines.
- Design graphics, flyers, and other marketing materials.
- Maintain stock of marketing collateral and reorder as needed.
- Build and maintain a comprehensive, high-quality image library.
- Explore opportunities to increase media coverage.
- Host at least one webinar per month.
- Represent AM Audit at events and seminars.
Lead Generation & Business Relations
- Generate new leads daily and track both paid and organic lead sources.
- Achieve monthly ROI targets.
- Develop new ways to attract prospective clients, such as promotions and competitions.
- Use analytics to refine campaigns and diversify ad formats.
- Build and maintain strong relationships with clients, colleagues, and management.
Market Research
- Support competitor analysis, market research, and trend monitoring.
Qualifications & Experience
- Bachelor's degree or equivalent.
- Minimum 2 years of experience in digital marketing.
- Hands-on experience with SEO, SEM, Google Ads, social media advertising, and Mailchimp.
- Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint).
- Excellent written and verbal English.
Personal Attributes
- Warm, approachable, and personable, with a calm and professional manner.
- Confident dealing with clients and colleagues at all levels.
- Strong organisational skills and the ability to prioritise a varied workload.
- IT literate and an efficient administrator.
- Creative, innovative, and analytical.
What We Offer
- Working hours: Monday to Friday, 8:30 AM to 6:00 PM (lunch break 1:00 PM to 2:00 PM)
- Annual leave: 30 calendar days per year with full benefits
- Package: Competitive salary plus commission on achieving targets
- Benefits: Employment visa and medical insurance
Job Type: Permanent
Pay: AED3,000.00 - AED6,000.00 per month
Work Location: In person