Sales and Marketing Analyst at Abbott… · Gurnee

SALES AND MARKETING ANALYST Location: Gurnee, IL, US SUMMARY: The Sales and Marketing Analyst is responsible for managing sales and promotional/ product analysis through various analytics systems for campaigns/channels and communicating results to relevant business units. This position is also responsible for targeted campaign design, maintenance, and optimization of the marketing database (MCIF).    ESSENTIAL FUNCTIONS:  • Leads the operation and maintenance of the MCIF marketing database. Utilizes MCIF to identify and create targeted member campaigns. • Tracks overall marketing effectiveness and ROI for all marketing campaigns using a variety of systems including marketing database and provide timely results to management. • Manages marketing automation tools to include design, creation, and execution of campaigns within the marketing database. • Participates in campaign development and execution including research, segmentation, and quantification of results. • Performs research and provides strategic insights into the market, trends, competitors, products and potential members. • Pulls and analyzes sales production data monthly in support of the sales incentive program.  • Identifies trends in campaign data that can be marketing opportunities in growing member engagement, portfolio growth or strategic insight and monitors ongoing campaign performance. • Actively participates in the creation of marketing strategy and campaign design. • Leads the semi-annual Performance Analytics marketing report process, including gathering data from various departments and communicating results to management team.   SECONDARY FUNCTIONS: • Cross-trains other marketing staff on analytical applications and programs. • Works cross-functionally with other departments on strategic projects that involve marketing research and analytics.  • Pulls analysis for the member survey platform to track member satisfaction.  • Assists in the implementation of new products and services. • Conducts market research to determine new product or service opportunities. • Completes file maintenance of the organization’s core system on a monthly basis.  • Assists in the maintenance and distribution of marketing materials for branch fulfillment. • Completes data entry and maintenance of annual marketing budget. • Supports the review of all marketing communications for accuracy and compliance approval. • Other duties as assigned.  QUALIFICATIONS:  • Education Required: High School Diploma or equivalent • Education Preferred: Bachelor’s degree in Marketing, Public Relations, Business, or related field • Experience Required: One (1) year of experience in a marketing analytics role • Experience Preferred: Three (3) years of experience in a Marketing Analytics role within a financial institution. TRAVEL: Up to 10% local travel THE BASE PAY FOR THIS POSITION IS $52,743.88 TO $87,906.46 PER YEAR. IN SPECIFIC LOCATIONS, THE PAY RANGE MAY VARY FROM THE RANGE POSTED. CLICK HERE TO LEARN MORE ABOUT ALEC AND OUR BENEFITS.