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Marketing Product Owner – Marketing Automation at Zones in India, IN
Skills
Job Description
Company Overview:
When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there’s really only one: Zones – First Choice for IT.TM
Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.
Position Overview:
The Marketing Product Owner will serve as the primary Product Owner for Marketing Automation initiatives, owning the vision, roadmap, and backlog for marketing technology capabilities. This role partners closely with Marketing, Data, Architecture, and Delivery teams to translate business objectives into scalable, measurable solutions that drive demand generation, personalization, lifecycle engagement, and operational efficiency. D365 Customer Insights platform experience preferred.
What you’ll do as the Marketing Product Owner – Marketing Automation:
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Own and articulate the product vision and multi‑release roadmap for Marketing Automation aligned to Marketing strategy, GTM priorities, and enterprise objectives.
Define clear product outcomes, success metrics, and KPIs (e.g., MQL quality, conversion rates, campaign velocity, engagement, and attribution accuracy.
Balance short‑term delivery needs with long‑term platform scalability, standardization, and data integrity.
Continuously assess platform capabilities and industry trends, and incorporate learnings into the roadmap.
Serve as the primary product partner to Marketing leadership, demand generation, lifecycle marketing, digital, and campaign teams.
Elicit and synthesize needs through workshops, journey mapping, data analysis, and stakeholder interviews.
Translate marketing needs into outcome‑based epics, features, and hypotheses—not just requirements.
Facilitate prioritization and trade‑off decisions across competing initiatives based on value, impact, risk, and dependencies.
Clarify decision rights (e.g., prioritization, scope, and go‑live readiness) and drive alignment across Marketing, Technology, Data, and Delivery teams.
What you will bring to the team:
7+ years of experience in Product Ownership, Business Systems Analysis, or Product Management, preferably in Marketing or GTM domains.
Hands‑on experience owning products or platforms related to Marketing Automation, Digital Marketing, CRM‑adjacent workflows, or Customer Lifecycle Management—including Microsoft Dynamics 365 Customer Insights – Data and Customer Insights – Journeys experience preferred.
Proven experience working in agile delivery models as a Product Owner.
Experience with enterprise marketing automation platforms (e.g., campaign orchestration, personalization, lead lifecycle tools), including Microsoft Dynamics 365 Customer Insights – Data and Customer Insights – Journeys.
CRM concepts and integrations (lead/contact/account models, lifecycle stages, routing, SLAs)
CDP and customer data concepts (identity resolution, segmentation, consent, preference management)
Analytics and measurement (attribution, funnel metrics, experimentation/holdouts, dashboarding)
Agile tooling for backlog management and delivery (e.g., Azure DevOps, Jira, or equivalent)
Data fluency: ability to partner on schemas/events, QA data quality, and interpret performance trends
Background in demand generation, lifecycle marketing, or digital marketing operations.
Experience in integrating marketing platforms with CRM and analytics ecosystems.
Familiarity with data privacy, consent management, and attribution concepts.
Product or agile certifications (CSPO, SAFe PO/PM, or similar).
Zones offers a comprehensive Benefits package.
While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own teams. We offer a competitive compensation package where our team members are rewarded based on their performance and recognized for the value, they bring into our business. Our team members enjoy a variety of comprehensive benefits, including Medical Insurance Coverage, Group Term Life and Personal Accident Cover to handle the uncertainties of life, flexible leave policy to balance their work life.
At Zones, work is more than a job – it's an exciting careers immersed in an inventive, collaborative culture. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.
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