Senior Copywriter at Zipline in South San Francisco, CA

About Zipline

Zipline is the world’s largest and most experienced drone delivery service. We are on a mission to serve all humans equally by ensuring access to food, medicine and essential goods anytime, anywhere. We design, build, and operate the world’s largest autonomous logistics system, delivering critical supplies quickly and reliably. Today, Zipline operates on four continents, makes a delivery somewhere in the world every 30 seconds, and has completed millions of deliveries to date, including blood, vaccines, medical supplies, food, and retail products.

Our customers include the world’s largest and most prominent healthcare systems, governments, retailers, restaurants and global businesses who rely on us to save lives, reduce emissions, increase economic opportunity, and provide delivery from point A to point B as fast as possible. The drone is only 15% of what we’ve built to enable seamless, reliable, global operations.

Our system strengthens supply chains, reduces congestion, and gives people time back. With more than 140 million commercial autonomous miles safely flown, Zipline is redefining access to healthcare, consumer products, and food across the globe.

We operate at a global scale and are looking for practical problem solvers who thrive on real-world challenges and rapid growth. Our team is motivated by building systems that have a direct, meaningful impact on people’s lives and by scaling the future of logistics. We are seeking people who sculpt from first principles, enjoy facing adversity, and can do the impossible at record breaking speeds.

About You and The Role

We’re looking for a curious mind, a multidisciplinary Senior Copywriter who can concept and create standout work across integrated marketing, growth marketing, brand storytelling, and experiential environments. You’re equal parts brand builder and performance-minded thinker, comfortable writing thumb-stopping paid ads one day, and shaping immersive physical/digital brand moments the next.

You bring a sharp creative point of view, strong writing craft, and the ability to translate insights and ideas into work that drives both brand awareness and conversion.

What You'll Do

Concept & Execution

• Lead language development for integrated campaigns across brand, growth, lifecycle, and experiential.
• Concept high-performing performance ads (static, video storyboards, social formats) informed by testing insights.
• Develop brand campaigns, including tone of voice, personality, style direction, and language systems.
• Write for experiential environments, including pop-ups, installations, OOH, live brand activations, and physical signage systems.

Cross-Functional Collaboration

• Partner with the broader Marketing & Product teams to turn ideas into breakthrough creative.
• Collaborate with designers, producers, and external partners & agencies to create compelling creative for customers and business partners alike.
• Present work clearly and confidently to creative leadership and cross-functional stakeholders.

Quality & Craft

• Elevate the standard of copywriting, ensuring consistency and cohesion across all touchpoints, digital, social, print, and experiential.
• Maintain exceptional executional quality, even within fast-paced, iterative testing environments.

What You'll Bring

Core Experience

• 6+ years experience as a creative copywriter in an in-house brand, agency, or hybrid environment, with a focus on integrated marketing campaigns & consumer-focused brand campaigns.
• Proven ability to create both brand-building and performance-oriented creative.
• Experience writing for experiential/physical environments, spatial storytelling, and environmental expressions is a plus.

Skills

• Expert-level writing craft: tone, voice style and personality.
• Strategic thinking to structure a solid brand voice that reflects the business goals.
• Strong conceptual thinker with the ability to generate ideas that scale across channels.
• Experience with A/B testing and performance-driven copy.
• Experience building copy systems (not just one-off pieces)
• Familiarity with Figma, Adobe CC and Google ecosystem (Slides, Sheets, Docx..etc).
• An understanding of AI tools to automatize production.
• Understanding of production for digital, print, and environmental executions.

Nice-to-Haves

• Naming experience (products, campaigns, features)
• Scriptwriting (video, motion, audio)
• Long-form editorial writing
• Experience developing social media campaigns

Who You Are

• You are a curious mind
• You are obsessed with the craft
• You are hands on
• You thrive in high-velocity environments and love testing, learning, and iterating.
• You balance artistry with data-informed decision making.
• You’re proactive, energized by ambiguity, and excited to build.
• You value storytelling in every medium.

Portfolio Requirement

Please include a digital portfolio showing:

• Integrated campaign marketing creative
• Brand campaign creative
• Experiential/environmental creative
• At least one project you led from concept through execution
• Any personal projects

What Else You Need to Know

The starting cash range for this role is $150,000-190,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.

Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state, federal or local law or our other policies.

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!