Paid Social Specialist (Creative) at Ziff Davis in New York City, NY

DESCRIPTION Position at Ziff Davis Shopping PAID SOCIAL SPECIALIST (CREATIVE) — SOCIAL COMMERCE POD We are seeking two Paid Social Specialists to run our Social Commerce business. Each owns a distinct part of the funnel — one focused on media buying and spend allocation, the other on creative testing and iteration — but both are accountable to the same performance outcomes and work closely together to drive affiliate commerce growth. Both sit on the same performance marketing pod and operate as peers. PAID SOCIAL SPECIALIST, CREATIVE As the Paid Social Specialist, Creative, you are the visual and narrative architect of the pod. You work as a peer alongside the Buying Specialist to bridge our affiliate content and the end consumer, blending creative intuition, consumer psychology, and AI-powered tools to build ads and landing pages that scale. You’ll act as a growth engine, using the latest AI tooling to iterate on content rapidly. You’ll own the full user journey — from the first hook in a Meta feed to the final conversion on our custom-built landing pages — keeping every touchpoint optimized for direct-response results. Key Responsibilities •          Creative Production: Produce and deploy ad creative at scale to expand the volume and variety of our creative testing — starting on Meta, then adapting natively for TikTok and other platforms as we expand. •          Full-Funnel Content Ownership: Own the narrative and visual flow of our custom-built landing pages — not just the ads, but the full path from social platform to an affiliate partner’s sale. •          E-commerce Psychology & Trends: Apply deep knowledge of shopping trends and consumer behavior to content that sells, including dedicated creative strategies for major retail events (Prime Day, BFCM, etc.). •          Strategic Ideation: Develop and present campaign concepts that align affiliate goals with consumer purchase intent. Lead the creative audit process to track what competitors are doing and how to outperform them. •          Rapid Iteration & CRO: Use data from the Buying Specialist to cut underperforming creative and double down on winners, continuously testing new headlines, page layouts, and AI-generated hooks to improve CVR and CTR. •          Collaborative Feedback Loop: Join a daily data-sharing session with your Buying counterpart, merging their tracking insights with your top-performing formats into a robust testing roadmap. Job Qualifications •          Experience: 2–3 years in digital creative production, performance design, or content marketing, with a focus on e-commerce and direct-response results. •          AI & Tech Fluency: Proficiency in the modern AI creative stack; comfort using technology to automate and scale creative output. •          Landing Page Mastery: Proven ability to build high-converting landing pages — you understand where the button goes, how social proof is laid out, and how to reduce friction. •          Direct Response Expertise: A deep understanding of what drives a user to click and buy, and how to frame products in an affiliate context to maximize trust and intent. •          Production Tools: Hands-on experience with WYSIWYG design/video tools (Canva, CapCut, or internal CMS builders) and AI tools that scale production. •          Affiliate & Retail Knowledge: Familiarity with the affiliate ecosystem and the seasonal cycles of e-commerce. •          Education: Bachelor’s degree in Design, Marketing, Communications, or a related field — or an equivalent portfolio of work. About Ziff Davis Shopping Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes). About Ziff Davis Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security. Our Benefits Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally. At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. If you’re seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ziff Davis Shopping is the place for you. Compensation Range Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for each of these roles is $80,000 to $100,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive. If you have a disability or learning difficulty that requires accommodation, please let us know by sending an email to [email protected]. #LI-shoppingshared