Social Media Manager at ZeptoLab in Armenia, Armenia

At Bullet Echo, we're looking for a Social Media Manager to own our social presence across key platforms — and actually drive it forward.

The SMM role is basically the first stop for our players on social media. They're checking their feed in the morning, scrolling during a study break, unwinding after work — and we're right there. What they see shapes how they feel about the game.

We're not looking for someone who just posts and logs off. You should be the engine behind creative ideas, and your strategy should set the tone for how the game talks to its audience.

What You'll Do

• Own and manage the social media content calendar across key platforms
• Create, write, and package content tailored to each platform (Telegram, Discord, X, Instagram, Facebook, YouTube Shorts)
• Keep content aligned with game updates, events, campaigns, and partnerships
• Brief designers and video editors on assets — banners, videos, memes, announcement packs, stories
• Test formats, hooks, CTAs, and timing to grow reach and engagement
• Track performance (ER, reach, views, CTR, follower growth) and iterate based on what the numbers tell you
• Stay on top of trends, memes, references, and what competitors are doing
• Work closely with marketing, LiveOps, art, and product teams

What We're Looking For

• Experience running social media for games, entertainment, or digital products
• Strong copywriting skills and a feel for how content works differently on each platform
• Ability to build and manage content calendars independently
• Hands-on experience working with creatives — briefing, giving feedback, keeping things moving
• Basic Photoshop skills
• Comfortable using AI tools as part of your workflow
• Analytical mindset — you know how to read metrics and act on them
• Able to work cross-functionally and juggle multiple stakeholders without losing the thread
• Deep feel for platform culture, trends, and memes
• Fluency in both English and Russian would be considered an advantage

Why this role is interesting

• Real creative ownership and autonomy — this isn't an execution role where someone hands you a brief. You shape the voice, the formats, and the direction — with no micromanagement in the way.
• Direct impact on how the game communicates with millions of players
• You'll never run out of material — constant updates, events, and campaigns to work with
• The game has a passionate community — you're not building from zero. There's already an audience that cares, which makes the work more rewarding and the feedback loop faster.
• You'll work across the whole company — marketing, product, art, LiveOps. You'll know what's happening before most people do, and your work touches everything.
• The gaming space moves fast — trends, memes, and culture shift constantly. If you like staying sharp and relevant, there's no slow season here. Basically, the doomscrolling finally pays off.

As part of the recruitment process, we will need to process your personal data in order to review your application and communicate with you. You can find more information about how we handle your data in our https://zeptolab.com/recruitment-privacy-notice*Recruitment Privacy Notice at* https://zeptolab.com/recruitment-privacy-notice.