Customer & Digital Analytics Lead at Yum! Brands in Irvine, CA

Customer & Digital Analytics Lead

Location: Irvine, CA, United States

Role Summary

Habit Burger & Grill is seeking a Customer & Digital Analytics Lead to define how we understand, measure, and grow our customer base.
This role will own customer insight and digital performance, turning data into clear growth strategies while partnering across Marketing, Digital, and Technology to strengthen the foundations for scalable, insight-driven growth.

Key Responsibilities

Customer Insight & Growth Strategy
• Define Habit’s customer understanding, including segmentation, lifecycle behavior, and key growth drivers
• Identify priority audiences, engagement opportunities, and sources of incremental growth
• Translate insights into clear recommendations that shape marketing strategy and business decisions
• Partner with CRM, digital, and brand teams to turn insights into action

Measurement & Performance
• Own measurement strategy across digital, CRM, and marketing channels
• Define and standardize core KPIs, including conversion, retention, frequency, LTV, and engagement
• Establish frameworks for campaign measurement, testing, and incrementality
• Build scalable dashboards and reporting to support faster, data-driven decisions
• Establish a single source of truth for key metrics and definitions across teams

MarTech & Data Influence
• Serve as the primary bridge between Marketing, Digital, and Technology teams
• Partner with data and engineering teams to improve data quality, tracking, taxonomy, and governance to ensure data is reliable and actionable for business decisions
• Shape how data flows across platforms, including CDP, data warehouse, CRM, and reporting tools
• Establish best practices for analytics, reporting, and self-service insights

Strategic Influence
• Partner with leadership to define the analytics roadmap aligned to growth priorities
• Proactively identify opportunities to improve customer acquisition, engagement, conversion, retention, and lifetime value
• Elevate analytics from reporting to a core driver of business decision-making
• Explore and evolve next-generation measurement approaches

Qualifications

Required
• 4+ years of experience in customer, digital, or marketing analytics
• Experience in a consumer-facing environment such as QSR, retail, eCommerce, or app-based business
• Strong proficiency in SQL, DOMO, and digital analytics platforms
• Proven ability to work cross-functionally with marketing, product, and technology teams
• Strong communication skills with the ability to translate complex data into clear, actionable insights

Preferred
• Experience with CDPs, CRM/lifecycle platforms, experimentation frameworks, attribution modeling, data modeling, or cloud data environments such as Snowflake
• Experience working closely with data engineering, product, or MarTech teams to define tracking, data models, or measurement requirements

Success Profile
• Creates clarity from fragmented data and systems
• Connects customer insight to marketing action and business impact
• Acts as a trusted partner across Marketing, Digital, and Technology
• Enables faster, more confident decision-making across the organization

Salary Range: ­­$121,600 to $150,000 annually + bonus eligibility + benefits

Benefits

Competitive base pay with benefits including:
• Up to 4 weeks of vacation per year plus additional sick days
• Hybrid work schedule and year-round flex day Friday
• Up to 10 Paid Holidays + 1 Floating holidays
• The company provided Recharge Days to unplug and reenergize
• Bonus program for eligible roles
• Recognition-based culture

Family Benefits:
• Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
• Healthcare and dependent care flexible spending accounts
• Employee Assistance Program available to all employees and their dependents
• Generous parental leave
• Onsite Childcare through Bright Horizons

Additional Perks:
• 401(k) benefit plan with a 6% matching contribution
• Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
• Access to LinkedIn Learning

NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization.

At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.

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