Remote Marketing Lead at Yokly · Cebu City

Marketing Lead (Growth & Revenue Operations)

Fully Remote · Full-Time

Do you love turning strategy into real pipeline, not just pretty reports?

Do you get energized by campaigns, funnels, and watching qualified calls land on the Sales calendar?

If yes, you might be the Marketing Lead (Growth & Revenue Operations) we’re looking for at Yokly.

Why This Role Matters

Yokly is growing — fast. We help businesses scale with high-quality offshore talent, and now we’re looking for someone who can:

• Handle end-to-end marketing – from idea → launch → optimization
• Own revenue operations on the marketing side – clean funnels, clean data, no “mystery leads”
• Partner closely with Sales – same goals, same scoreboard
• Generate qualified leads and expand Yokly’s client base
• Spearhead marketing campaigns that consistently turn strangers into booked discovery calls

If you like being at the center of strategy, execution, and revenue impact, this is your playground.

Role Overview

As Yokly’s Marketing Lead (Growth & Revenue Operations), you’ll own the entire marketing engine that feeds Sales.

You will:

• Architect and run multi-channel campaigns
• Own lead flow and attribution from first touch to booked call
• Align with Sales and leadership on targets and priorities
• Build a repeatable, scalable system for qualified discovery calls

You’ll work with a small pod, collaborate with Design for social/video/reels/landing pages, and use our in-house tools to make sure we know exactly what’s working and why.

What You’ll Do

Strategy, Planning & Revenue Alignment

• Design and manage multi-channel growth campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships)
• Define ICPs, offers, messaging, and funnel stages that align with Sales and capacity
• Turn company and Sales targets into pipeline goals (MQLs, SQLs, opps, revenue influence)
• Build 90-day growth plans with clear experiments and expected outcomes

Execution, Systems & Revenue Operations

• Launch and oversee LinkedIn sequences, GoHighLevel automations, and email campaigns

• Own marketing-side RevOps:

  • UTMs, campaign naming, and tracking structures
  • Lead capture, routing, tagging, and scoring
  • Smooth handoff to Sales in our in-house app / CRM

• Monitor the entire funnel from visit → lead → SQL → opportunity → client and act on what the data shows

Creative Collaboration

• Lead briefs and SLAs with the Design team for:

  • Social posts, reels, carousels
  • Ads and landing page sections

• Review creative for:

  • Message–market fit
  • Brand consistency
  • Compliance and clarity

• Champion Yokly’s brand pillars, style, and voice across all channels

Proposals, Reporting & Revenue Insights

• Create campaign proposals with:

  • Clear goals, audience, offers, and channel mix
  • Creative brief and budget (where applicable)

• Produce regular performance reports covering:

  • Leads, SQLs, pipeline value, and revenue influence
  • Cost per SQL (CPSQL) and key conversion rates

• Turn data into decisions: what to scale, what to fix, what to stop

Optimization, Testing & Playbooks

• Run A/B tests on hooks, offers, audiences, sequences, and landing pages

• Improve:

  • Reply rates (LinkedIn / email)
  • Landing page conversions
  • Lead-to-SQL and SQL-to-client performance

• Capture learnings and build playbooks so the next campaign launches stronger and faster

Cross-Team Collaboration

• Work shoulder-to-shoulder with:

  • Sales for feedback, scripts, objections, and capacity planning
  • Operations to ensure we can deliver on what we promise
  • Client Success to turn happy clients into case studies and proof

• Be the one who makes sure everyone knows what’s working, what’s not, and what’s next

Tools You May Use

You don’t need to know all of these on Day 1, but you should be comfortable learning and mastering tools quickly:

• LinkedHelper
• GoHighLevel
• Yokly’s in-house app (CRM / attribution / reporting)
• ChatGPT
• 3CX
• Basecamp
• Google Workspace
• Canva, Adobe Creative Cloud
• Other tools you recommend and can prove are worth it

Qualifications:

• Master’s degree in Marketing, Business Management, or related field — or equivalent practical experience that proves you can do the job

• 3+ years in B2B / SaaS / performance marketing with real pipeline or revenue responsibility

• Hands-on experience with:

  • LinkedIn outreach (manual and/or automated)
  • Email funnels & nurture sequences
  • Landing pages and basic funnel strategy
  • Automation platforms (GoHighLevel or similar CRMs/automation tools)

• Proven track record of:

  • Running multi-channel campaigns with clear attribution
  • Generating qualified leads that actually become revenue

• Strong at:

  • Writing briefs, reviewing creative, and managing campaign processes
  • Reading dashboards, UTMs, and funnel data and acting on it

• Excellent English communication skills (written + spoken)

• Collaborative, curious, and comfortable in fast-paced, experiment-heavy environments

Nice to Have

• Experience in fintech, payments, SaaS, or agencies serving US-based clients
• Comfort with compliance-sensitive marketing
• Deeper experience in landing-page experimentation, funnel analytics, and sales–marketing SLAs

What You’ll Get

• Fully Work-from-Home Setup – build your best work in your best environment
• Health & Security (HMO Coverage)
• Work-Life Balance & Leave Privileges

Additional Benefits

• Saturday & Sunday Off – your time to reset and live your life
• PTO Conversion to Cash – flexibility when you need it most
• 13th Month Pay – our way of saying thank you for your impact