Senior Performance Marketing Manager (m/f/d) at Yepoda · Berlin

SENIOR PERFORMANCE MARKETING MANAGER ABOUT YEPODA Yepoda brings Clean K Beauty Innovations from Korea straight to Europe, the UK, and the US, without ever compromising on our values, quality, or sustainability. Our mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with high-quality natural and active ingredients. Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty company headquartered in Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe online and in more than 650 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of 120+ people from around the world, we are actively shaping Yepoda’s story every day. We are hiring a Senior Performance Marketing Manager to play a key role in scaling Yepoda's global performance engine across paid channels. This role sits at the heart of our growth, driving efficient customer acquisition across prospecting, conversion and retargeting. You will work closely with the Head of Performance Marketing and Head of CRM to ensure strong alignment between acquisition and long term customer value. This is a hands on role with real ownership, ideal for someone who enjoys both execution and strategic thinking. YOUR TASKS - Own the day to day management and optimisation of performance marketing channels including paid social (Meta, TikTok), paid search (Google Search, Shopping, PMax), affiliate and emerging platforms - Execute and continuously optimise campaigns to drive efficient customer acquisition and improve CAC, ROAS and blended MER - Manage budgets, pacing and bidding strategies across channels and markets - Run structured testing across creatives, audiences, formats and landing pages to improve performance — including a clear creative briefing and feedback process in close collaboration with the creative team - Work closely with CRM, Brand and Analytics teams to align acquisition with lifecycle and LTV - Translate performance data into actionable insights to improve channel performance and inform broader growth decisions - Own performance reporting infrastructure across channels and markets, ensuring clear visibility for senior leadership at all times - Support the development of scalable processes, testing frameworks and best practices for the wider team - Mentor and elevate junior team members through structured feedback and knowledge sharing - Stay up to date with platform changes, algorithm updates and new opportunities across channels YOUR PROFILE - 6+ years experience in performance marketing within a high growth DTC, ecommerce or consumer business or agency - Strong hands on experience across paid social and paid search platforms, especially Meta Ads Manager (CBO/ABO, broad vs. interest targeting, creative testing frameworks) and Google Ads (Search, Shopping, PMax) - Experience with TikTok Ads Manager; Pinterest Ads a plus - Familiarity with MTA and attribution tools such as Northbeam, Triple Whale or Rockerbox - Solid understanding of GA4 for conversion tracking and channel reporting; basic understanding of Meta CAPI and server-side setup - Advanced proficiency in Google Sheets or Excel (pivot tables, cohort analysis, modelling); experience with Looker Studio or Tableau for dashboard building; SQL a plus - Experience with creative operations tools such as Airtable or Notion for briefing and sprint tracking; Motion App for creative performance analytics a plus - Familiarity with Figma at a review and feedback level, and a basic understanding of Shopify funnel dynamics and conversion levers - Solid understanding of CAC, LTV, ROAS, blended MER and the ability to allocate budgets across channels while evaluating efficiency trade-offs - Analytical mindset with experience in testing, attribution and performance reporting - Strong stakeholder management skills — able to communicate channel strategy clearly to senior leadership, flag risks early and propose solutions - Comfortable working across multiple channels and markets - Strong ownership mentality, proactive and able to operate independently - Scaling mindset — able to contribute to building systems, processes and team capability beyond day-to-day execution; knows when to go deep vs. delegate or automate - Fluent in English; native fluency in a key European market language (e.g. German, French, Italian) strongly preferred WHAT WE OFFER - Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team. - Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand. - Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks. - Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery. X3 times a week in office - We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default. - Employee Discounts: You'll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going! - Unique add-ons: Enjoy an Urban Sports membership package to help you stay active and healthy. Would you like to be part of the team? Then we'd love to hear from you! 🫰✨ Make sure to apply by clicking on the "Apply for this job" button below. Please upload your CV and Cover Letter in English language. Our Talent Acquisition team will review your application and get back to you as soon as possible. At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.