Marketing Coordinator at Xylem in Charlotte, NC

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

The Marketing Coordinator will be responsible for the planning, development and implementation of marketing communications tactical campaigns, supporting the growth strategy of a vertical market within a specified geography for the Goulds Water Technology brand. In this role, the incumbent will also drive market-specific campaigns that build awareness and generate demand for Xylem’s products and services. The Marketing Coordinator will also collaborate with shared services department to leverage internal resources and manage relationships with external partners to successfully execute online and offline marketing communications campaigns.  This also includes tradeshow support and execution as well as new product development projects.

CORE RESPONSIBILITIES: To perform the job successfully, an individual must be able to perform each essential duty satisfactorily.   

• Responsible for initiatives including communications content for new product introductions and launches, the treatment of the products brands within the segment, advertising and promotion to attract segment targets

• Manages communications messaging, positioning and content development initiatives by tightly aligning and collaborating with the Vertical Marketing and GC Communications team for program execution and deployment through online and offline marketing communications campaigns.

• Responsible for planning and execution of tradeshows along with support from Product Marketing Manager.

• Overseas consistent and effective content creation, sales enablement materials, customer messaging and digital campaign development that aligns with the growth objectives of the business

• Involved in planning for social media programs and strategy.

• Xylem’s New Product Development process and supports and executes product marketing launch campaigns as needed.

• Oversee the coordination with external agencies to support Goulds Water Technology programs and collaborate with internal groups like business development and product management to ensure successful program operations. Ensure consistency and continuity in presentation of the Xylem brand and the company’s product brands.

Education and Experience:

• BA/BS degree in Business, Marketing or Communications

• 3-5 years relevant career experience

• Water Industry, Pump product knowledge helpful

• Strong communications skills

• Software Programs: Microsoft Suite, Marketo, Stensul, Canva

Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.