Senior Marketing Manager at Xero in San Mateo, CA

The role / impact

Reporting to the Head of Growth Marketing North America, you will play a pivotal role in planning and executing multi-channel marketing campaigns for Accounting and Bookkeeping Partners and Small Business customers across the US. Working closely with sales, operations, product marketing, and external agencies, you will bring regional marketing plans to life while driving brand awareness and customer conversion.

As a collaborative problem solver, you will turn business goals into actionable go-to-market strategies that deliver clear, measurable outcomes. You will advocate for our audience across the business, tailoring campaigns to local market realities and managing budget performance to support Xero's growth targets.

The team & how they connect

You will join a high-performing growth marketing team that collaborates closely across global marketing, US sales, product marketing, creative, and PR functions. Together, the team builds multi-channel experiences, shapes go-to-market strategies, and maintains strong alignment between regional priorities and global initiatives.

Initially, the role may focus on:

• Developing and executing multi-channel go-to-market strategies for accounting and bookkeeping partners as well as small business segments
• Partnering with product marketing to launch new features, value propositions, and payment solutions in the US market
• Building and analyzing Salesforce and Tableau campaign reports to track sales pipelines and optimize lead generation
• Refining partner enablement content and sales presentation tools tailored to different firm sizes and tiers

Where and how you can work

This role is based in California with flexible working options, offering a hybrid or remote setup alongside access to local office spaces for team collaboration and boost days.

Here are some of the things we're looking for, for this role:

• Extensive background in B2B marketing within SaaS or technology sectors, with a focus on partner marketing and account-based strategies
• Demonstrated ability to plan, implement, and optimize multi-channel campaigns spanning digital, email, content, and events
• Strong track record of using data, Salesforce analytics, and marketing automation tools to track performance and influence business decisions
• Exceptional cross-functional collaboration skills, with ease in aligning sales, product, and leadership stakeholders around clear outcomes
• Strong commercial acumen and a customer-focused approach to building tailored messaging and campaigns

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

Compensation & Total Rewards

At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people. We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck. While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world-class benefits.

The expected base salary range for this role is:

• $131,300-$164,100 USD

Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.

In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation:

• Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
• Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave. Further information included on our Xero Perks page.

Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.