Vice President, Integrated Planning, Media… at WPP Media · Mumbai

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

Reporting of role - Senior Vice President

Core Responsibilities

1. Developing Holistic Media Planning Strategies

• Design and drive client conversation on full funnel media plans that ensure brand messages connect with consumers across digital touchpoints
• Collaborate with stakeholders to gain a deep understanding of business objectives, target demographics, and market conditions.
• Liaise with the activation team & monitor campaign performance proactively with team across all channels.
• Work on briefs provided by business teams to create comprehensive, data-driven media plans, optimizing for key metrics such as reach, frequency, engagement, and conversion.
• Develop media plans featuring detailed channel mixes, budget allocations, flighting schedules, and KPIs covering:
• Digital: Programmatic (display, video, audio), paid social (Facebook, Instagram, LinkedIn, X), search (Google Ads, Bing Ads), native ads, CTV/OTT.
• Collaborate with CTG/investment teams to craft strategic recommendations and present well-justified media strategies across all platforms.
• Recommend the best media mix, flighting, and budget allocation to maximize campaign impact.
• Manage and reconcile media budgets for digital campaigns with precision.
• Prepare and present media plans, rationales, and recommendations to clients and stakeholders.
• Identify interdependencies, trends, and opportunities for cross-channel optimization.
• Adjust media plans using data-backed insights, such as shifting budgets, refining audiences, or rotating creative assets to drive effectiveness and return on investment (ROI).
• Communicate complex media strategies and their rationale to clients and stakeholders in a clear and compelling manner.

2. Cross-Channel Execution & Optimization

• Oversee the flawless implementation of digital media campaigns developed by planning teams.
• Coordinate with internal teams (Ad Operations, Analytics, Account Management) and external partners (vendors, publishers) to ensure seamless execution.

3. Performance Analysis & Insights

• Collaboration with Strategy and Choreograph team on regular intervals
• Consolidate campaign data to provide a comprehensive view of campaign results.
• Generate insightful reports that not only measure performance but also deliver strategic recommendations and actionable insights for future campaigns.
• Utilize various analytics tools, including Yumi, Clear decisions, TGI, IRIS, Nielsen, Comscore, Google Analytics, platform dashboards, and ad servers, to extract and present data effectively.

4. Market Intelligence & Collaboration

• Stay informed about the evolving media landscape, identifying new trends, technologies, and best practices in both traditional and digital spaces.
• Build and maintain strong relationships with media vendors, publishers, and internal cross-functional teams to encourage innovation and streamline campaign delivery.

5. Relationship Management

• Develop and nurture relationships with media vendors, partners, and internal stakeholders to advance WPP’s media planning vision.
• Remain up to date with emerging media opportunities and industry trends.
• Collaborate effectively with internal teams such as Account, Creative, Analytics, and Ad Operations.

6. Continuous Learning & Development

• Keep current with the latest trends, tools, and best practices in the media industry.
• Participate in training sessions and industry events.
• Contribute to knowledge sharing across the media team.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.