Senior Strategic Planner at WPP Media in Milan, Lombardy, Italy

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary & Impact As a Senior Strategic Planner, you will be at the heart of our projects, actively driving strategic growth for both new and existing clients, playing a pivotal role in interpreting market scenarios, identifying opportunities, and navigating challenges to build robust strategic platforms. Your work will directly fuel media planning, content creation, and performance marketing overseeing communication strategies from research and analysis to final execution. Collaborating with both internal and external stakeholders, you will deliver comprehensive strategic solutions, ensure high-quality and consistent deliverables, and support the team in prioritizing key project decisions. Key Responsibilities Strategic Insights & Development: Conduct in-depth market and brand analysis to define powerful insights, driving strategic recommendations Manage communication strategies and insights across all media, working on and with clients' data and people in marketing, media, and content Foster insight generation, cultural, narratives and creative media solutions Define strategic directions and integrated communication platforms that inspire and fuel creative ideation media opportunities across channels Client management Strong teamwork and collaboration skills Proficiency in written and spoken English Key Requirements Expertise & Soft Skills Minimum of 5 years of experience as a Strategic Planner, with a strong focus on strategy and media planning within a media agency Ability to transform data and insights into compelling client presentations designed to link business dynamics with innovative media opportunities across channels Client management Strong teamwork and collaboration skills Proficiency in written and spoken English Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted Please read our Privacy Noticefor more information on how we process the information you provide.